Amazon Advertising

Retailers Expect Another Banner Year of Amazon Ad Growth

Consumer demand remains high on Amazon, even after the pandemic shopping surge. The reason is that shoppers have become more comfortable than ever shopping online, says Brittany Lerario, Director of C...

Ellen Harvey

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

The apparel industry was heavily impacted by the COVID-19 pandemic. Social restrictions and remote work and learning environments reduced the need for business clothing. In turn, demand for leisure an...

Tim Dolan

Amazon Ad Performance Is a Mystery No Longer with the 2021 Benchmarks Report

Understanding whether your organization is taking full advantage of advertising opportunities on Amazon is a big challenge. Amazon only reports a limited amount of historical data, so how can you dete...

Ellen Harvey

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

Retail advertising is growing more complex on platforms like Google, Facebook, and Amazon. New ad formats, targeting capabilities, and measurement tools are making it challenging for retail advertiser...

Mike Perekupka

5 Ways To Make Your Amazon Ads Stand Out

Advertising on Amazon requires you to balance both offensive and defensive tactics. The overall goal is to appear alongside competitors and drive exposure, while also protecting your own brand and pro...

Mike Farrell

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

The 2020 holiday season will play out amid a global pandemic that has reshuffled how retail marketers approach their year-end advertising strategies. Normally held in mid July, Amazon Prime Day kicks ...

Mike Farrell

Keeping Up With Amazon: Prime Day 2020 Will Start Oct. 13

Amazon Prime Day 2020 will take place on Oct. 13 and 14, according to a press release from Amazon. The retail giant delayed its annual mega sale due to the COVID-19 pandemic. Prime day typically occur...

Mike Farrell

Yes, Retailers Can Build Brand Awareness on Amazon

According to Mission Boat Gear, Amazon Advertising can be a powerful brand-building tool. “A lot of shoppers start their product search on Amazon, and we’re seeing that not all of them end their j...

Mike Perekupka

Q4 2020 Advertising Strategies for Retail Marketers

Q4 2020 will be unlike any quarter the retail industry has experienced before. The COVID-19 pandemic has created an advertising gray area, making retail marketers and major ad platforms rethink their ...

Mike Perekupka

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

For the first time, video advertising has become widely available for retailers who sell and advertise on Amazon. In January 2020, Amazon released Sponsored Brands video ads in beta, allowing a select...

Brittany Lerario

Keeping Up With Amazon: What Are Amazon Stores?

Amazon released Stores in 2018, allowing retailers to build custom landing pages that showcase their top products or product categories. Amazon Stores often feature lifestyle images and creative produ...

Brigette Cheung

Keeping Up With Amazon: What Are Posts And Should I Use Them?

Amazon announced the release of Posts in beta in 2019 to help shoppers discover new products. Retailers can add lifestyle images of their products into a branded Posts feed, which appears on Amazon’...

Mike Perekupka

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#Amazon Advertising

Retailers Expect Another Banner Year of Amazon Ad Growth

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

Amazon Ad Performance Is a Mystery No Longer with the 2021 Benchmarks Report

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

5 Ways To Make Your Amazon Ads Stand Out

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

Keeping Up With Amazon: Prime Day 2020 Will Start Oct. 13

Yes, Retailers Can Build Brand Awareness on Amazon

Q4 2020 Advertising Strategies for Retail Marketers

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

Keeping Up With Amazon: What Are Amazon Stores?

Keeping Up With Amazon: What Are Posts And Should I Use Them?

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