Amazon Advertising

Yes, Retailers Can Build Brand Awareness on Amazon

According to Mission Boat Gear, Amazon Advertising can be a powerful brand-building tool. “A lot of shoppers start their product search on Amazon, and we’re seeing that not all of them end their j...

Mike Perekupka

Q4 2020 Advertising Strategies for Retail Marketers

Q4 2020 will be unlike any quarter the retail industry has experienced before. The COVID-19 pandemic has created an advertising gray area, making retail marketers and major ad platforms rethink their ...

Mike Perekupka

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

For the first time, video advertising has become widely available for retailers who sell and advertise on Amazon. In January 2020, Amazon released Sponsored Brands video ads in beta, allowing a select...

Brittany Lerario

Keeping Up With Amazon: What Are Amazon Stores?

Amazon released Stores in 2018, allowing retailers to build custom landing pages that showcase their top products or product categories. Amazon Stores often feature lifestyle images and creative produ...

Brigette Cheung

Keeping Up With Amazon: What Are Posts And Should I Use Them?

Amazon announced the release of Posts in beta in 2019 to help shoppers discover new products. Retailers can add lifestyle images of their products into a branded Posts feed, which appears on Amazon’...

Mike Perekupka

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Amazon is expanding retailers’ ability to target shoppers with this advertising update. It developed a new Sponsored Display campaign type, known as product targeting, which allows retailers to targ...

Brittany Lerario

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

We held a Sidecar Live Q&A broadcast on March 24, 2020, to discuss how the retail industry can adapt to the fluid landscape created by COVID-19, the disease caused by the coronavirus. We pulled ou...

Janelle Kozyra

10 Performance Marketing Trends Retailers Should Watch in the 2020s

10 Performance Marketing Trends to Watch in Retail in the 2020s

The performance marketing trends rippling through retail in the 2020s have a major phenomena in common: a focus on the customer experience. There is no such thing as a predefined customer journey anym...

Mike Farrell

4 Amazon Ads Best Practices Borrowed From Google

4 Amazon Ads Best Practices to Borrow From Google

The advertising environments of Amazon and Google aren’t as siloed as you might think. Indeed, Amazon’s ad offerings share similar features to that of Google. And as a result, retail and e-commerc...

Janelle Kozyra

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is alrea...

Mike Farrell

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...

Ellen Harvey

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform, slated to capture 8.8% of all digital advertising dollars in 2019. That’s just behind Goo...

Ellen Harvey

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#Amazon Advertising

Yes, Retailers Can Build Brand Awareness on Amazon

Q4 2020 Advertising Strategies for Retail Marketers

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

Keeping Up With Amazon: What Are Amazon Stores?

Keeping Up With Amazon: What Are Posts And Should I Use Them?

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

4 Amazon Ads Best Practices to Borrow From Google

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

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