4 Amazon Ads Best Practices to Borrow From Google
The advertising environments of Amazon and Google aren’t as siloed as you might think. Indeed, Amazon’s ad offerings share similar features to that of Google. And as a result, retail and e-commerc...
Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising
Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is alrea...
How Important Are Prime Day Promotions to Retailers’ Bottom Line?
Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...
Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored
Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform, slated to capture 8.8% of all digital advertising dollars in 2019. That’s just behind Goo...
Why Winning the Buy Box Is the Key to Amazon Sales Growth
The Buy Box is one of the most important aspects of advertising on Amazon. 82% of sales on Amazon come through the Buy Box, and only products that win the Buy Box are eligible for advertising. Retaile...
Is Amazon a Friend or Foe? Retailers Must Weigh the Opportunity Before Tapping Revenue Gains
Learn how to identify your Amazon opportunity. Here are the risks and rewards of selling and advertising on the marketplace....
How to Structure Amazon Ad Campaigns to Simplify Management & Increase Profits
Amazon advertising can frustrate retail marketers because structuring campaigns is both manual and time-consuming. Retailers need to assign products to ad groups individually or through bulk uploads u...
3 Questions You Need to Ask Before Advertising on Amazon
Are you ready to advertise on Amazon? Before jumping in, retail marketers will want to consider a few key factors, including ad eligibility and the cost to participate in the platform. Unlike Google a...
A Beginner’s Guide to Amazon Ad Formats
Amazon is quickly becoming a must-have performance marketing channel, capturing ad spend that may soon rival Facebook and Google. The difference between the channels is that, unlike Facebook and Googl...