Amazon Advertising

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

We held a Sidecar Live Q&A broadcast on March 24, 2020, to discuss how the retail industry can adapt to the fluid landscape created by COVID-19, the disease caused by the coronavirus. We pulled ou...

Janelle Kozyra

10 Performance Marketing Trends Retailers Should Watch in the 2020s

10 Performance Marketing Trends to Watch in Retail in the 2020s

The performance marketing trends rippling through retail in the 2020s have a major phenomena in common: a focus on the customer experience. There is no such thing as a predefined customer journey anym...

Mike Farrell

4 Amazon Ads Best Practices Borrowed From Google

4 Amazon Ads Best Practices to Borrow From Google

The advertising environments of Amazon and Google aren’t as siloed as you might think. Indeed, Amazon’s ad offerings share similar features to that of Google. And as a result, retail and e-commerc...

Janelle Kozyra

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is alrea...

Mike Farrell

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...

Ellen Harvey

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform, slated to capture 8.8% of all digital advertising dollars in 2019. That’s just behind Goo...

Ellen Harvey

Why Winning the Buy Box Is the Key to Amazon Sales Growth

The Buy Box is one of the most important aspects of advertising on Amazon. 82% of sales on Amazon come through the Buy Box, and only products that win the Buy Box are eligible for advertising. Retaile...

Monica Reichert

Is Amazon a Friend or Foe? Retailers Must Weigh the Opportunity Before Tapping Revenue Gains

Learn how to identify your Amazon opportunity. Here are the risks and rewards of selling and advertising on the marketplace....

Mike Farrell

How to Structure Amazon Ad Campaigns to Simplify Management & Increase Profits

Amazon advertising can frustrate retail marketers because structuring campaigns is both manual and time-consuming. Retailers need to assign products to ad groups individually or through bulk uploads u...

Monica Reichert

3 Questions You Need to Ask Before Advertising on Amazon

Are you ready to advertise on Amazon? Before jumping in, retail marketers will want to consider a few key factors, including ad eligibility and the cost to participate in the platform. Unlike Google a...

Ellen Harvey

A Beginner’s Guide to Amazon Ad Formats

Amazon is quickly becoming a must-have performance marketing channel, capturing ad spend that may soon rival Facebook and Google. The difference between the channels is that, unlike Facebook and Googl...

Ellen Harvey

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#Amazon Advertising

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

4 Amazon Ads Best Practices to Borrow From Google

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Why Winning the Buy Box Is the Key to Amazon Sales Growth

Is Amazon a Friend or Foe? Retailers Must Weigh the Opportunity Before Tapping Revenue Gains

How to Structure Amazon Ad Campaigns to Simplify Management & Increase Profits

3 Questions You Need to Ask Before Advertising on Amazon

A Beginner’s Guide to Amazon Ad Formats

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