Advertising on Amazon requires you to balance both offensive and defensive tactics. The overall goal is to appear alongside competitors and drive exposure, while also protecting your own brand and pro...
The 2020 holiday season will play out amid a global pandemic that has reshuffled how retail marketers approach their year-end advertising strategies. Normally held in mid July, Amazon Prime Day kicks ...
Amazon Prime Day 2020 will take place on Oct. 13 and 14, according to a press release from Amazon. The retail giant delayed its annual mega sale due to the COVID-19 pandemic. Prime day typically occur...
According to Mission Boat Gear, Amazon Advertising can be a powerful brand-building tool. “A lot of shoppers start their product search on Amazon, and we’re seeing that not all of them end their j...
Q4 2020 will be unlike any quarter the retail industry has experienced before. The COVID-19 pandemic has created an advertising gray area, making retail marketers and major ad platforms rethink their ...
For the first time, video advertising has become widely available for retailers who sell and advertise on Amazon. In January 2020, Amazon released Sponsored Brands video ads in beta, allowing a select...
Amazon released Stores in 2018, allowing retailers to build custom landing pages that showcase their top products or product categories. Amazon Stores often feature lifestyle images and creative produ...
Amazon announced the release of Posts in beta in 2019 to help shoppers discover new products. Retailers can add lifestyle images of their products into a branded Posts feed, which appears on Amazon’...
Amazon is expanding retailers’ ability to target shoppers with this advertising update. It developed a new Sponsored Display campaign type, known as product targeting, which allows retailers to targ...
We held a Sidecar Live Q&A broadcast on March 24, 2020, to discuss how the retail industry can adapt to the fluid landscape created by COVID-19, the disease caused by the coronavirus. We pulled ou...
The performance marketing trends rippling through retail in the 2020s have a major phenomena in common: a focus on the customer experience. There is no such thing as a predefined customer journey anym...
The advertising environments of Amazon and Google aren’t as siloed as you might think. Indeed, Amazon’s ad offerings share similar features to that of Google. And as a result, retail and e-commerc...