5 Ways To Make Your Amazon Ads Stand Out
Advertising on Amazon requires you to balance both offensive and defensive tactics. The overall goal is to appear alongside competitors and drive exposure, while also protecting your own brand and pro...
12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020
The 2020 holiday season will play out amid a global pandemic that has reshuffled how retail marketers approach their year-end advertising strategies. Normally held in mid July, Amazon Prime Day kicks ...
Keeping Up With Amazon: Prime Day 2020 Will Start Oct. 13
Amazon Prime Day 2020 will take place on Oct. 13 and 14, according to a press release from Amazon. The retail giant delayed its annual mega sale due to the COVID-19 pandemic. Prime day typically occur...
Yes, Retailers Can Build Brand Awareness on Amazon
According to Mission Boat Gear, Amazon Advertising can be a powerful brand-building tool. “A lot of shoppers start their product search on Amazon, and we’re seeing that not all of them end their j...
Q4 2020 Advertising Strategies for Retail Marketers
Q4 2020 will be unlike any quarter the retail industry has experienced before. The COVID-19 pandemic has created an advertising gray area, making retail marketers and major ad platforms rethink their ...
Keeping Up With Amazon: What Are Sponsored Brands Video Ads?
For the first time, video advertising has become widely available for retailers who sell and advertise on Amazon. In January 2020, Amazon released Sponsored Brands video ads in beta, allowing a select...
Keeping Up With Amazon: What Are Amazon Stores?
Amazon released Stores in 2018, allowing retailers to build custom landing pages that showcase their top products or product categories. Amazon Stores often feature lifestyle images and creative produ...
Keeping Up With Amazon: What Are Posts And Should I Use Them?
Amazon announced the release of Posts in beta in 2019 to help shoppers discover new products. Retailers can add lifestyle images of their products into a branded Posts feed, which appears on Amazon’...
Keeping Up with Amazon: What Is Sponsored Display Product Targeting?
Amazon is expanding retailers’ ability to target shoppers with this advertising update. It developed a new Sponsored Display campaign type, known as product targeting, which allows retailers to targ...
![Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]](https://discover.getsidecar.com/wp-content/uploads/2020/03/DA_032420_Covid19Coverage-864x576.jpg)
Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]
We held a Sidecar Live Q&A broadcast on March 24, 2020, to discuss how the retail industry can adapt to the fluid landscape created by COVID-19, the disease caused by the coronavirus. We pulled ou...
10 Performance Marketing Trends to Watch in Retail in the 2020s
The performance marketing trends rippling through retail in the 2020s have a major phenomena in common: a focus on the customer experience. There is no such thing as a predefined customer journey anym...
4 Amazon Ads Best Practices to Borrow From Google
The advertising environments of Amazon and Google aren’t as siloed as you might think. Indeed, Amazon’s ad offerings share similar features to that of Google. And as a result, retail and e-commerc...
- 1
- 2