2021 Benchmarks Report

What Average CPC Tells Us About Retail Ad Performance on Google, Facebook, and Amazon in 2020

Retail marketers will all agree: facing less competition while engaging more shoppers is an ideal scenario. That was the incredibly unique situation many retail marketers faced at the start of the pan...

Sam Pettinati

How Pet Care Ads Boomed on Google in 2020

Consumers weren’t just stockpiling supplies for their human family members during the pandemic, but also went all in on pet care purchases. Pet care owners contributed mightily to e-commerce sales, ...

Tim Dolan

Advertising Office Supplies Benchmarks: Google Shopping ROAS Grows 90% in 2020

COVID-19 has had a major impact on the office supplies industry. As offices closed and businesses transitioned to a complete remote environment in 2020, retailers advertising office supplies had to pi...

Tim Dolan

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

As movie theaters and concert venues closed their doors during the pandemic, many shoppers turned to books, music, and video to fill the gap. Throughout 2020 retailers advertising on Google Ads experi...

Ellen Harvey

In 2021 Consumers and Retailers Are Finally Ready for Social Commerce

Some retailers have been hesitant to buy into Facebook and Instagram advertising. Skeptical retailers believed the two platforms’ primary benefit was upper-funnel brand awareness. That made it diffi...

Ellen Harvey

Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward

Despite uncertainty from the pandemic, consumers still bought jewelry online in 2020. Some sought jewelry as a means of self-care, and as gifts for loved ones to acknowledge the challenges of the time...

Janelle Kozyra

Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance

The e-commerce flowers and gifts market faced a mixture of positives and challenges over the past year. Stay-at-home orders drove many consumers to send more flowers to loved ones whom they could not ...

Janelle Kozyra

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

The food and drink retail segment experienced steady year-over-year growth for several KPIs across Google, Facebook, and Instagram. New food retail industry analysis from Sidecar’s 2021 Benchmarks R...

Tim Dolan

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

New findings from the 2021 Benchmarks Report shows mass-market retailers posting notable return on ad spend (ROAS) across several major ad platforms. According to the report, the mass merchant vertica...

Tim Dolan

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

Auto Parts Advertising Overperforms in Return on Google and Facebook

The automotive parts and accessories segment generated some of the strongest return on ad spend (ROAS) in 2020, compared to the retail average. Take a look at these findings for auto parts advertising...

Janelle Kozyra

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Health and beauty online sales surged in 2020. Shoppers invested heavily in medical supplies like masks, hand sanitizer, and wipes and the cost to compete for these terms on Google Ads increased as di...

Ellen Harvey

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#2021 Benchmarks Report

What Average CPC Tells Us About Retail Ad Performance on Google, Facebook, and Amazon in 2020

How Pet Care Ads Boomed on Google in 2020

Advertising Office Supplies Benchmarks: Google Shopping ROAS Grows 90% in 2020

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward

Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

Why Toys and Hobbies Ads Surged During the Pandemic

Auto Parts Advertising Overperforms in Return on Google and Facebook

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

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