2019 Benchmarks Report

What House & Home Retailers Need to Know About Google Ads in 2019

Google Ads is an increasingly congested and competitive performance marketing channel. Retail marketers must uncover new ways to achieve incremental revenue for success. That could mean targeting more...

Chris Corrado

3 Trends Defining Apparel Retail on Google Ads

In order to drive incremental growth on Google Ads, retailers must navigate stiff competition. They need to have an intimate understanding of how their products and ads stack up against other retailer...

Chris Corrado

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Retailers, we get it: Staying ahead of the curve in Google Ads is challenging. In the 2019 Benchmarks Report: Google Ads in Retail, we discovered new growth patterns in Google’s search and shopping ...

Mike Farrell

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

Every retailer measures their performance in Google Ads differently. Some may manage their Google search and shopping campaigns to a distinct ROAS, while others look to drive higher average order valu...

Mike Perekupka

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Google rolled out several new features and updates across Google Ads over the last year, particularly in its paid search and shopping channels. Here at Sidecar, we’re seeing some of these updates pl...

Mike Baber

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...

Steve Costanza

The Cost of Competing on Google Ads for E-commerce Retailers

It’s no surprise competing on Google Ads is growing costlier for e-commerce retailers. CPCs rose again in 2018, according to the latest data from Sidecar’s 2019 Benchmarks Report: Google Ads in ...

Mike Farrell

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.

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Janelle Kozyra

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#2019 Benchmarks Report

What House & Home Retailers Need to Know About Google Ads in 2019

3 Trends Defining Apparel Retail on Google Ads

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

The Cost of Competing on Google Ads for E-commerce Retailers

15 Ideas for Scaling Your Local Inventory Ad Campaigns

4 Reasons to Invest More in Google Shopping

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

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