RESEARCH & VISION SHAPING DIGITAL MARKETING IN RETAIL

Navigating competition on Google Shopping is no easy feat. The fight for impression share has grown fierce and costs have risen as more retailers invest in the platform.

But competing on ad spend and price aren’t winning strategies, especially for small and mid-sized retailers. The most successful retailers use targeted, measurable goals and track emerging consumer behaviors to find the white space on the channel.

Download this point of view to learn proven strategies that will help you: 

Google Shopping has arrived: It’s a critical performance marketing channel for retailers looking to get the most from their online business.

New questions surround the platform: How is Google Shopping changing in an increasingly competitive landscape? What does success look like on Google Shopping today?

These questions and more are answered in the 2018 Google Shopping Benchmarks Report. Sidecar data scientists analyzed e-commerce data across 300-plus U.S. retailers’ websites to reveal:

Access the report now to learn about the driving forces behind Google Shopping—and see how your performance stacks up.

Google Shopping’s evolution can be summed up in a single word: competition. As the channel becomes increasingly saturated, only the most data-savvy and creative retailers will thrive.

In this webinar, marketing leaders from Moosejaw and Sidecar reveal tactics to help retailers outstrip the competition. They explore key findings from Sidecar’s 2018 Google Shopping Benchmarks Report and reveal strategies to take advantage of emerging opportunities.

Watch the webinar to learn about:

Google Shopping's competitive metrics were designed to help marketers understand and optimize their channel performance.

Download this guide for eye-opening insights and tactics to get the most out of these metrics, including:

Google Shopping is a powerful, dynamic e-commerce channel. Are you making the most of it? Download your e-book to learn: 

This e-book dives into the latest strategies and new techniques for driving growth on Google Shopping during your busy seasons. It’s the result of conversations with our retail customers and Google Shopping analysts who plan for and capitalize on every seasonal trend of the year, from New Year’s Day to Holiday.

Download to learn:

98% of visitors to your e-commerce site won’t buy anything. And even if they do, the truth is that 40% of your revenue will come from loyal, repeat shoppers.

Now, you can use Customer Match and RLSA for Google Shopping to convert more visitors and keep them coming back after that first checkout. Grab your copy of The Ultimate Guide to learn: 

Download now for answers to all of your questions about these tools—plus a few you might not have even thought to ask. 

It’s no secret that the retail industry is aspiring to an AI-powered world. But just as the machines need to be smart, so do our decisions for how to use them.

Which applications of AI are more relevant—and more valuable—than others?

Find out in this roundup. You’ll learn:

Shopping-related searches on smartphones grew 120% from November 2014 to October 2015. Yet mobile conversion rates are roughly half that of desktop conversion rates.

How can you optimize your Google Shopping campaigns for this flood of mobile traffic?

Download your e-book to learn: 

Retailers have rapidly adopted dynamic ads since Facebook launched them in February 2015. But you might be wondering: How are dynamic ads different from other Facebook ads? And am I missing the boat if I don’t get started with dynamic ads right now? Download your free guide to find out.

What’s Inside: Answers to the biggest 10 Facebook dynamic ads FAQs. Learn: 

Google Shopping ads have quickly become a cornerstone of nearly every retail marketer’s e-commerce strategy.

But questions about the channel still remain. For example, just how profound has the shift from text ads to Google Shopping been? Why is the shift happening now? And how can I ensure my campaigns will win tomorrow?

We’ve got you covered. Sidecar’s data scientists analyzed 19.1 billion user sessions on retailers’ sites to reveal:

Download now to learn the state of Google Shopping in 2017—discover how your campaigns stack up. 

E-commerce revenue totaled $105 billion during Holiday 2015. That’s a 9% YoY bump. But which channels drove that growth? Get the full scoop in Sidecar’s Seasonal E-commerce Report: Holiday 2015.

We analyzed consumer purchases from 91.6 million user sessions on retailers’ sites to reveal: 

Download today for the most critical stats on this all-important shopping season.

Seasonal ebbs and flows are a given in retail. But how to ride these waves in Google Shopping is less certain.

It’s no secret competition in Google Shopping is on the rise as more retailers enter and increase their investment in the channel. What was once the savvy marketer’s secret is growing more crowded by the day.