These days, you’d be hard-pressed to find any e-commerce pro who could tell you that optimizing for mobile should not be an important part of your overall acquisition strategy.
In 2017, 50.3% of all website traffic worldwide was generated through mobile phones, up from 43.6% in the previous year, according to Statista.
Google has continuously rolled out mobile-friendly updates and betas, including Showcase Shopping ads and a one-click buy button that allows consumers to click on a Google Shopping ad and make a purchase without leaving the Google UI.
The challenge? E-commerce pros continue to struggle to convert mobile traffic coming from search channels, despite the growing number of capabilities that Google has introduced to drive mobile commerce.
So what’s a retailer to do?
Start by checking out our guide that walks through three methods for optimizing Google Shopping campaigns for mobile traffic.