Here’s How to Make Every Monday in December Green Monday – E-Commerce Marketing Minutes

6 years ago

Monday gets a bad rap. Everyone’s tired, no one can seem to drink enough coffee, and the weekend seems light years away.

During the holiday shopping season, however, Mondays are anything but sluggish. Take, for instance, Green Monday, the last Monday with 10 days remaining until Christmas, which is usually retailers’ best sales day in December and a popular time for promotions.

Green Monday is Dec. 10 this year, but it’s not the only Monday in December that matters. Sidecar dug into historical data, and found that our retail clients’ site traffic spiked by as high 13% on every Monday in December leading up to Christmas.

If you’re seeing similar traffic spikes in your historical data (check right now if you haven’t lately!), you can capitalize on them with Google Shopping. All it takes is a few tweaks in AdWords.

And here are the steps for readers who want to follow along at home:

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Mike Perekupka

Mike Perekupka specializes in data, technology, and retail. As Senior Director of Growth for Sidecar, Mike guides retail marketers in strategies and best practices for building their performance results. He is an expert in statistics, mathematics, and ways to apply data-driven decision making to solve digital marketing challenges exclusively within the retail industry. Mike believes that evidence is king, and if you are not innovating, you are falling behind.