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(Infographic) Sharpen Your Pencils: 2015 Back-to-School Marketing Is Now

Amanda Ryan

It’s that time of year. While the kids are busy having fun in the sun and not even thinking about the classroom, Mom and Dad are making their back-to-school lists and checking them twice. Yes – we meant to do that. Aside from Holiday, back-to-school is the highest revenue-generating retail season of the year.

As retail marketers are putting the finishing touches on their 2015 back-to-school campaigns, we put together this nifty Infographic to help you get a better handle on how and when consumers shop for back-to-school merchandise. From the importance of search, to tablet vs. mobile trends, it’s all in there. Dig in.

Back to School Marketing

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