It’s that time of year. While the kids are busy having fun in the sun and not even thinking about the classroom, Mom and Dad are making their back-to-school lists and checking them twice. Yes – we meant to do that. Aside from Holiday, back-to-school is the highest revenue-generating retail season of the year.
As retail marketers are putting the finishing touches on their 2015 back-to-school campaigns, we put together this nifty Infographic to help you get a better handle on how and when consumers shop for back-to-school merchandise. From the importance of search, to tablet vs. mobile trends, it’s all in there. Dig in.