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How to NOT Distract, Destroy, and Decimate Your Google Shopping Traffic

Rob DePersia

Google Shopping traffic is taking off like a rocket ship.

Consumers love the visually based product listing ads, especially on mobile. Retailers are also taking note, spent big on the channel in 2015.

That spending paid off: Research showed that Google Shopping product listing ads (PLAs) drove 15% of retailers’ sitewide revenue during Holiday 2015, up from 9.6% in 2014.

It’s safe to say that competition in Google Shopping is sure to continue heating up — especially now that Google Shopping ads dominate the right-hand side of the desktop SERP (pictured):

Google Shopping Product Listing Ads

So the time is now for Google Shopping users to ensure their budgets are well-spent by optimizing their product landing pages for this fast-growing channel. This post explains how.


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