If you’re a seasonal retailer with several thousand — or more — SKUs in Google Shopping, you can probably relate to ACK.
The Texas-based retailer was quick to adopt Google Shopping a few years ago and began advertising its catalog of up to 14,000 products — canoes, kayaks, and outdoors gear — in the channel. You probably can imagine the challenge of optimizing the feed and adjusting products bids.
Although ACK’s CEO, Peter Messana, was able to turn the channel into a primary revenue driver for the business, he was spending way too much time optimizing his data feed and determining how to group and bid efficiently on products.
He evaluated the market for a technology that could manage his Google Shopping data feed and optimize bidding in the channel. That’s when he found Sidecar, and after the technology “won him over,” as Peter might say, he started using it for Google Shopping.
Peter has told us several times throughout the course of our partnership about how instrumental Sidecar is to growing ACK’s Google Shopping revenue, while keeping cost down. In six months, Sidecar boosted ACK’s channel revenue by 25% while trimming cost by 15%.
We asked Peter if he’d like to talk more about his experience with Sidecar, and he was on board (yes, I just wrote that) to share his perspective in a case study with us. Give it a read to learn more about how ACK is using Sidecar to meet its product advertising goals.
Thanks, Peter, for sharing your story!