• FREE ANALYSIS

    READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

    This free, no obligation performance analysis will uncover:
    • Opportunities to earn more from your catalog
    • Ways to optimize performance across search, shopping, social, and discovery channels
    • Wasted ad spend and how to reduce it

Your Survival Guide to the
2019 Holiday Season

Get the checklists, guides, and analysis you need to
develop a winning holiday strategy and exceed your goals this season.

Get a Free Holiday Analysis

For many retailers, holiday performance determines whether or not they’ve had a successful year, which is why it’s critical to get holiday marketing right. In this free performance marketing analysis, our experts analyze your campaigns and products in depth to help you:
  • Understand the unique strengths of your product catalog to more effectively target your most valuable audiences
  • Learn where to direct your spend to drive the greatest return during the holiday season
  • Identify opportunities and inefficiencies across your key performance marketing channels ahead of the holidays to avoid missed revenue

Your Toolkit for Holiday Success

Holiday 2019 is almost here. To help you prepare, we've pulled together our most valuable tools for crafting a successful holiday strategy—from e-books to checklists. These are the resources you need to achieve your most profitable holiday shopping season yet.

PLAN FOR THE TOP 10 BUSIEST ONLINE SHOPPING DAYS

November

December

Nov. 28 - Thanksgiving 
Nov. 29 - Black Friday (1)
Nov. 30 - Black Saturday (4)
Dec. 1 - Cyber Sunday (3) 
Dec. 2 - Cyber Monday (2)
Dec. 8 - (10)
Dec. 14 - (6)
Dec. 15 - (5)
Dec. 16 - (9)
Dec. 21 - Cyber Saturday (7)
Dec. 22 - (8)

TIMING IS EVERYTHING

4-5 am
on Cyber Sunday captured the least amount of impressions (0.13%)
8-9 pm
on Cyber Monday captured the largest share of impressions of any hour (1.77%)

What WE LEARNED FROM LAST HOLIDAY

Revisit our holiday analysis from last year to identify key trends and inform your holiday marketing strategy. Our data includes reporting on Google Ads performance leading up to and after Cyber Five as well as a comprehensive post-holiday analysis beginning on page 23 of the 2019 Benchmarks Report: Google Ads in Retail.

Holiday Shopping Analysis

2019 Benchmarks Report: Google Ads in Retail

Pre-Cyber Five
Cyber Five
December Holiday

November

Nov. 28 - Thanksgiving 
Nov. 29 - Black Friday (1)
Nov. 30 - Black Saturday (4)

December

Dec. 1 - Cyber Sunday (3) 
Dec. 2 - Cyber Monday (2)
Dec. 8 - (10)
Dec. 14 - (6)
Dec. 15 - (5)
Dec. 16 - (9)
Dec. 21 - Cyber Saturday (7)
Dec. 22 - (8)