E-commerce marketers are, by nature, obsessed with metrics. We’re right there with you. Perhaps no other time leads to more number obsession than Holiday. Ever feel like our friend, Maryanne, here?
Help! I Can’t Stop Looking at My Sales Numbers!
Janelle is the Director of Content Marketing for Sidecar. She is a career-long digital marketing professional. Janelle is an early practitioner of the content marketing discipline, with specialization in brand communications and storytelling. She oversees Sidecar's content and communications programs, and covers trends impacting retail marketing.