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Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...

Steve Costanza

5 Custom Labels to Categorize Your Google Shopping MVPs – E-Commerce Marketing Minutes

You know that some products are more profitable than others, and some are more popular during particular seasons of the year. But actually finding these in your product feed when it’s time to adjust...

Meg LeDonne

Setting Up a Mobile Google Shopping Campaign for Maximum ROI – E-Commerce Marketing Minutes

In 2016, clicks to mobile Google Shopping ads more than doubled year over year. This exciting news for retailers seeking mobile shoppers also begs the question: How can I efficiently convert these cli...

Mike Perekupka

How to Value Branded Searches in Google Shopping – E-Commerce Marketing Minutes

When it comes to Google Shopping, there are no easy answers. For branded retailers, an additional question looms large: How to properly value traffic from branded search queries? Watch today’s insta...

Dave LeDonne

4 Go-To Methods to Optimize Product Titles for Google Shopping – E-Commerce Marketing Minutes

Optimizing your Google Shopping product titles is one of the most important steps you can take to drive quality impressions and conversions from your products. Modifying product titles with informatio...

Meg LeDonne

Slice and Dice to Insight in the AdWords Dimensions Tab – E-Commerce Marketing Minutes

If you’re looking to optimize bidding and boost ROI in Google Shopping, the AdWords Dimensions tab has a treasure trove of performance metrics to inform strategic campaign test optimizations. You ca...

Mike Perekupka

Google Shopping Search Queries: What’s in a Word?

Unlike text ads, there is no way to bid on individual keywords in Google Shopping. Negative keywords are the only way to control the terms for which your ads appear, but they are a defensive tactic. S...

Steve Tutelman

How to Make the Most of Mobile Traffic in Google Shopping

Optimizing Google Shopping for mobile is a must for every retailer using the channel. But each product’s performance differs on desktop and mobile, so truly maximizing mobile spend means more than s...

Steve Tutelman

Google Shopping Campaign Structure Is a Big Deal Because …

There are many factors that influence success in the Google Shopping channel, but one of the biggest factors that immediately jumps to mind is campaign structure. Sidecar COO Steve Tutelman sat down r...

Steve Tutelman

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THE LATEST IN WATCH

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

5 Custom Labels to Categorize Your Google Shopping MVPs – E-Commerce Marketing Minutes

Setting Up a Mobile Google Shopping Campaign for Maximum ROI – E-Commerce Marketing Minutes

How to Value Branded Searches in Google Shopping – E-Commerce Marketing Minutes

4 Go-To Methods to Optimize Product Titles for Google Shopping – E-Commerce Marketing Minutes

Slice and Dice to Insight in the AdWords Dimensions Tab – E-Commerce Marketing Minutes

Google Shopping Search Queries: What’s in a Word?

How to Make the Most of Mobile Traffic in Google Shopping

Google Shopping Campaign Structure Is a Big Deal Because …