Recently, Google Shopping rolled out absolute top impression share, the latest metric in the new Adwords user interface. Absolute top impression share tells you how frequently your ads are shown in...
Winning the e-commerce game in consumer electronics retail is about as tough as it gets. Shoppers in the market for laptops, tablets, and cameras are laser-focused on price and steeped in research ...
Google Shopping is no longer the savvy retail marketer’s secret. It’s a known e-commerce powerhouse, and every retailer wants their share of the pie. It’s a competitive channel growing more c...
It costs at least five times as much to acquire a new customer than to keep an existing one. That’s why winning back familiar customers and engaging high-intent shoppers is always a top priority ...
Google Shopping essentially asks marketers to set a bid for every SKU they sell, no easy feat when your catalog spans thousands of products. Toss in unique KPIs for desktop, mobile, and tablet, and...
