Keeping Up With Google: What Is Target ROAS?
ROAS is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS, an automated bidding tool that adjusts retailersâ€...
How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth
Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...
Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business
Wet or dry, hot or frigid, 19107 or 90210—nearly every retail marketer takes geography into consideration when measuring the effectiveness of their digital ad campaigns. But how they use this knowle...
4 Plays to Increase Average Order Value and Keep Conversion Rates High in Google Shopping
If you have high conversion rates, it might seem like you’re doing everything right in Google Shopping. After all, you want consumers to follow the path from your Shopping ads all the way through to...
Absolute Top Impression Share: Should You Vie for the Top Spot in Google Shopping?
Recently, Google Shopping rolled out absolute top impression share, the latest metric in the new Adwords user interface. Absolute top impression share tells you how frequently your ads are shown in...
Power Up: 6 E-Commerce Tips for Electronics Retailers
Winning the e-commerce game in consumer electronics retail is about as tough as it gets. Shoppers in the market for laptops, tablets, and cameras are laser-focused on price and steeped in research ...
Collectibles Retailer Shows How a Small Marketing Team Can Get Started on Google Shopping
Lack of time is one of the worst enemies of small marketing departments. You can only get to so much—whether you have one or two teammates, are the sole marketing person, or the business owner handl...
How To Win Back Impression Share in Google Shopping
Google Shopping is no longer the savvy retail marketer’s secret. It’s a known e-commerce powerhouse, and every retailer wants their share of the pie. It’s a competitive channel growing more c...
How to Use Search Terms to Heat Up Google Shopping ROI (Lessons From a Toy Retailer)
Nevermind the fact that Google still does not allow keyword bidding for Shopping campaigns. Marketers are developing ways to hack keyword bidding -- such as by creating several Shopping campaigns, e...
5 Custom Labels to Categorize Your Google Shopping MVPs – E-Commerce Marketing Minutes
You know that some products are more profitable than others, and some are more popular during particular seasons of the year. But actually finding these in your product feed when it’s time to adjust...
Setting Up a Mobile Google Shopping Campaign for Maximum ROI – E-Commerce Marketing Minutes
In 2016, clicks to mobile Google Shopping ads more than doubled year over year. This exciting news for retailers seeking mobile shoppers also begs the question: How can I efficiently convert these cli...
Customer Match Strategies to Find Your Most Valuable Audiences in Google Shopping
It costs at least five times as much to acquire a new customer than to keep an existing one. That’s why winning back familiar customers and engaging high-intent shoppers is always a top priority ...