Tactics | Sidecar

Keeping Up With Facebook: What Are Dynamic Ads?

One of the most popular ad formats on Facebook and Instagram Advertising is dynamic ads. These ads display across both platforms and retarget past visitors to your website or app with data-driven ads ...

Amanda Rudich

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

For the first time, video advertising has become widely available for retailers who sell and advertise on Amazon. In January 2020, Amazon released Sponsored Brands video ads in beta, allowing a select...

Brittany Lerario

Keeping Up With Amazon: What Are Amazon Stores?

Amazon released Stores in 2018, allowing retailers to build custom landing pages that showcase their top products or product categories. Amazon Stores often feature lifestyle images and creative produ...

Brigette Cheung

Keeping Up With Amazon: What Are Posts And Should I Use Them?

Amazon announced the release of Posts in beta in 2019 to help shoppers discover new products. Retailers can add lifestyle images of their products into a branded Posts feed, which appears on Amazon’...

Mike Perekupka

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Amazon is expanding retailers’ ability to target shoppers with this advertising update. It developed a new Sponsored Display campaign type, known as product targeting, which allows retailers to targ...

Brittany Lerario

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Google recently announced that clicks on most placements in Google’s Shopping tab would incur no charge to the advertiser. Following the news, however, it was unclear how retailers would be able to ...

Nathan Sheusi

Keeping Up With Google: What Are Free Product Listings on Shopping?

In light of the challenges many small retail businesses face due to COVID-19, Google advanced its plans to release free product listings on the Shopping tab. These listings will allow retailers who do...

Mike Farrell

20 Pieces of Advice for Marketing During the Coronavirus

Digital and e-commerce marketers are rethinking their plans as the coronavirus continues to impact the retail industry. Here are 20 of the positive steps we’re seeing retail marketers take to work t...

Mike Farrell

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

The coronavirus (COVID-19) is a fluid situation that calls for constant adaptation. Challenges are emerging while retail marketers are simultaneously finding work-arounds and solutions. We’re mainta...

Mike Farrell

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is alrea...

Mike Farrell

Keeping Up With Google: What Are Google Recommendations?

Google continues to add greater automation to its advertising platform. A recent update is Google ad recommendations. These recommendations make optimization changes to ad campaigns, sometimes without...

Steve Costanza

Keeping Up With Google: What Is Maximize Conversion Value?

At Google Marketing Live 2019, Google announced a new bidding strategy, Maximize Conversion Value, which allows retailers to optimize campaigns to values like sales revenue or profit margins. Google t...

Mike Farrell

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THE LATEST IN TACTICS

Keeping Up With Facebook: What Are Dynamic Ads?

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

Keeping Up With Amazon: What Are Amazon Stores?

Keeping Up With Amazon: What Are Posts And Should I Use Them?

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Keeping Up With Google: What Are Free Product Listings on Shopping?

20 Pieces of Advice for Marketing During the Coronavirus

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Keeping Up With Google: What Are Google Recommendations?

Keeping Up With Google: What Is Maximize Conversion Value?

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