Tactics | Sidecar

Keeping Up With Google: What Are Smart Campaigns?

A recent addition to the Google Ads portfolio, Smart Campaigns promise retailers a smooth, automated introduction to the Search and Display Networks. Retailers must set a budget and upload their ad co...

Mike Farrell

Keeping Up With Google: What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) effectively eliminate the need for keywords in retailers’ paid search campaigns. Instead of bidding on specific keywords lists, DSAs map existing content on retailers’ si...

Mike Farrell

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.

...

Janelle Kozyra

Keeping Up With Google: What Are Shoppable Image Ads?

Return on ad spend (ROAS) is the top success metric for digital retail marketers. Most continue to focus their efforts on the bottom of the purchase funnel where intent is higher and ROAS is strongest...

Mike Farrell

Google to Sunset Average Position Metric, a Signal of a Much Larger Transformation

Google has been on a tear with a flurry of announcements over the last couple weeks, many of them more interesting than their decision to sunset the average position metric. Those new features include...

Mike Farrell

Keeping Up With Google: What Is Target CPA?

Target CPA is one of several automated bidding tools Google has launched in recent years. The technology automatically adjusts bids so that retailers can achieve a pre-set Cost-Per-Acquisition (CPA). ...

Mike Farrell

Keeping Up With Google: What Is Shopping Actions?

Google dove head first into the world of marketplaces with the launch of its own Shopping Actions. This universal shopping cart allows consumers to shop across a variety of brands within the Shopping ...

Steve Costanza

Keeping Up With Google Smart Shopping Campaigns

Keeping Up With Google: What Are Smart Shopping Campaigns?

One of the newest additions to the Google Ads wheelhouse, Smart Shopping Campaigns promise retailers a seamless introduction to the advertising platform. Retailers must set a budget and link their Mer...

Steve Costanza

Keeping Up With Google: What Is eCPC?

Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...

Steve Costanza

Keeping Up With Google: What Is Target ROAS?

ROAS is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS, an automated bidding tool that adjusts retailers�...

Steve Costanza

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

Manual management of Google Shopping is not just time consuming for marketing teams, it actually prevents marketers from developing the most effective strategy for their business. Because they’re mi...

Ellen Harvey

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...

Ellen Harvey

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THE LATEST IN TACTICS

Keeping Up With Google: What Are Smart Campaigns?

Keeping Up With Google: What Are Dynamic Search Ads?

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Keeping Up With Google: What Are Shoppable Image Ads?

Keeping Up With Google: What Is Target CPA?

Keeping Up With Google: What Is Shopping Actions?

Keeping Up With Google: What Are Smart Shopping Campaigns?

Keeping Up With Google: What Is eCPC?

Keeping Up With Google: What Is Target ROAS?

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

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