Tactics | Sidecar

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Amazon is expanding retailers’ ability to target shoppers with this advertising update. It developed a new Sponsored Display campaign type, known as product targeting, which allows retailers to targ...

Brittany Lerario

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Google recently announced that clicks on most placements in Google’s Shopping tab would incur no charge to the advertiser. Following the news, however, it was unclear how retailers would be able to ...

Nathan Sheusi

Keeping Up With Google: What Are Free Product Listings on Shopping?

In light of the challenges many small retail businesses face due to COVID-19, Google advanced its plans to release free product listings on the Shopping tab. These listings will allow retailers who do...

Mike Farrell

20 Pieces of Advice for Marketing During the Coronavirus

Digital and e-commerce marketers are rethinking their plans as the coronavirus continues to impact the retail industry. Here are 20 of the positive steps we’re seeing retail marketers take to work t...

Mike Farrell

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

The coronavirus (COVID-19) is a fluid situation that calls for constant adaptation. Challenges are emerging while retail marketers are simultaneously finding work-arounds and solutions. We’re mainta...

Mike Farrell

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is alrea...

Mike Farrell

Keeping Up With Google: What Are Google Recommendations?

Google continues to add greater automation to its advertising platform. A recent update is Google ad recommendations. These recommendations make optimization changes to ad campaigns, sometimes without...

Steve Costanza

Keeping Up With Google: What Is Maximize Conversion Value?

At Google Marketing Live 2019, Google announced a new bidding strategy, Maximize Conversion Value, which allows retailers to optimize campaigns to values like sales revenue or profit margins. Google t...

Mike Farrell

Why Winning the Buy Box Is the Key to Amazon Sales Growth

The Buy Box is one of the most important aspects of advertising on Amazon. 82% of sales on Amazon come through the Buy Box, and only products that win the Buy Box are eligible for advertising. Retaile...

Monica Reichert

How to Structure Amazon Ad Campaigns to Simplify Management & Increase Profits

Amazon advertising can frustrate retail marketers because structuring campaigns is both manual and time-consuming. Retailers need to assign products to ad groups individually or through bulk uploads u...

Monica Reichert

Keeping Up With Google: What Are In-Market Audiences?

Google Ads continues to update audience targeting capabilities with new features like in-market audiences. The targeting method debuted as a display and YouTube ad functionality and has since expanded...

Mike Farrell

Keeping Up With Google: What Is Exact Match?

Exact match is a keyword match type on Google paid search that serves ads based on an exact keyword search or a close variant of that keyword. It allows retailers to narrow their audience to a group o...

Mike Farrell

FREE ANALYSIS

READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

THE LATEST IN TACTICS

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Keeping Up With Google: What Are Free Product Listings on Shopping?

20 Pieces of Advice for Marketing During the Coronavirus

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Keeping Up With Google: What Are Google Recommendations?

Keeping Up With Google: What Is Maximize Conversion Value?

Why Winning the Buy Box Is the Key to Amazon Sales Growth

How to Structure Amazon Ad Campaigns to Simplify Management & Increase Profits

Keeping Up With Google: What Are In-Market Audiences?

Keeping Up With Google: What Is Exact Match?

Solutions

Company

Learn

Subscribe to our newsletter