Tactics | Sidecar

Keeping Up With Facebook: What Is Facebook Shops?

Consumers continuously want a frictionless shopping experience. Whether it’s in store or online, providing a seamless experience from discovery to checkout can be the difference between a sale and a...

Amanda Rudich

Keeping Up With Facebook: What Are Facebook Search Ads?

Facebook Advertising continues to create new areas of opportunity for advertisers to expand their visibility. The platform now lets e-commerce advertisers promote ads in its many placements, including...

Dan Kardon

Keeping Up With Facebook: What Are Dynamic Ads for Broad Audiences?

Facebook launched dynamic ads in 2015 to give retailers a new, automated way to retarget visitors that have taken action on their site. The company expanded on this idea in 2017 with the release of dy...

Dan Kardon

Keeping Up With Facebook: What Are Dynamic Ads?

One of the most popular ad formats on Facebook and Instagram Advertising is dynamic ads. These ads display across both platforms and retarget past visitors to your website or app with data-driven ads ...

Amanda Rudich

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

For the first time, video advertising has become widely available for retailers who sell and advertise on Amazon. In January 2020, Amazon released Sponsored Brands video ads in beta, allowing a select...

Brittany Lerario

Keeping Up With Amazon: What Are Amazon Stores?

Amazon released Stores in 2018, allowing retailers to build custom landing pages that showcase their top products or product categories. Amazon Stores often feature lifestyle images and creative produ...

Brigette Cheung

Keeping Up With Amazon: What Are Posts And Should I Use Them?

Amazon announced the release of Posts in beta in 2019 to help shoppers discover new products. Retailers can add lifestyle images of their products into a branded Posts feed, which appears on Amazon’...

Mike Perekupka

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Amazon is expanding retailers’ ability to target shoppers with this advertising update. It developed a new Sponsored Display campaign type, known as product targeting, which allows retailers to targ...

Brittany Lerario

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Google recently announced that clicks on most placements in Google’s Shopping tab would incur no charge to the advertiser. Following the news, however, it was unclear how retailers would be able to ...

Nathan Sheusi

Keeping Up With Google: What Are Free Product Listings on Shopping?

In light of the challenges many small retail businesses face due to COVID-19, Google advanced its plans to release free product listings on the Shopping tab. These listings will allow retailers who do...

Mike Farrell

20 Pieces of Advice for Marketing During the Coronavirus

Digital and e-commerce marketers are rethinking their plans as the coronavirus continues to impact the retail industry. Here are 20 of the positive steps we’re seeing retail marketers take to work t...

Mike Farrell

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

The coronavirus (COVID-19) is a fluid situation that calls for constant adaptation. Challenges are emerging while retail marketers are simultaneously finding work-arounds and solutions. We’re mainta...

Mike Farrell

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THE LATEST IN TACTICS

Keeping Up With Facebook: What Is Facebook Shops?

Keeping Up With Facebook: What Are Facebook Search Ads?

Keeping Up With Facebook: What Are Dynamic Ads for Broad Audiences?

Keeping Up With Facebook: What Are Dynamic Ads?

Keeping Up With Amazon: What Are Sponsored Brands Video Ads?

Keeping Up With Amazon: What Are Amazon Stores?

Keeping Up With Amazon: What Are Posts And Should I Use Them?

Keeping Up with Amazon: What Is Sponsored Display Product Targeting?

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Keeping Up With Google: What Are Free Product Listings on Shopping?

20 Pieces of Advice for Marketing During the Coronavirus

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

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