Research | Sidecar

The Future of Search for Retail Marketers? Google Shopping Ads

Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers.
Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing th...

Andre Golsorkhi

Sidecar’s 2017 Google Shopping Benchmarks Report Reveals New Growth Metrics

Google is constantly giving Google Shopping ads more real estate on its SERP. And new retailers are joining the party -- or upping their Shopping investments -- every day.

With such rapi...

Mike Perekupka

Google Shopping: Is It Good to Be The ‘Best?’

Back in March, Google made ranked Shopping ads, which display products with a 1-5 ranking based on reviews, a permanent fixture on the SERP. E-commerce marketers who instinctively seek the top in a...

Steve Tutelman

Google Shopping Dominates as First Quarter MVP

For some retailers, Q1 is their “holiday.” Consumers are making their New Year’s resolutions, and they want to buy products that help them get fit, get healthy, and get organized. For most re...

Andre Golsorkhi

The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here

With Holiday 2015 in the books, you’ve probably spent some time analyzing your data to determine how sales fared, understand the impact of your marketing efforts, and figure out how to crush it in 2...

Janelle Kozyra

For E-Commerce, Will March Madness Bring on the Super Bowl Effect?

Here we go! March Madness. Regardless of John Oliver's opinion, Americans tend to go a little, well, mad for the annual NCAA tournament. So mad in fact, that according to some estimates, March Madness...

Mike Perekupka

Google Shopping Growth: Is It Living up to the Hype?

For e-commerce marketers utilizing Google as part of their acquisition strategy, 2014 was a volatile year. In April, Google rolled out major changes to its Google Shopping offering, and in August, ret...

Steve Tutelman

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THE LATEST IN RESEARCH

The Future of Search for Retail Marketers? Google Shopping Ads

Sidecar’s 2017 Google Shopping Benchmarks Report Reveals New Growth Metrics

Google Shopping: Is It Good to Be The ‘Best?’

Google Shopping Dominates as First Quarter MVP

The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here

For E-Commerce, Will March Madness Bring on the Super Bowl Effect?

Google Shopping Growth: Is It Living up to the Hype?

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