Research | Sidecar

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...

Steve Costanza

Retailers Increase Google Shopping Spend 21% Over Cyber Five 2018

A strong Cyber Five performance showcased steady year-over-year growth in Google Shopping. Sidecar took a representative sample of U.S. retailers and analyzed their Google Ads accounts between Nov. 16...

Tim Dolan

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

When and how consumers shop during the holiday season is changing. Sidecar analyzed the Google Ads accounts of its U.S. retail customers from Nov. 1 to Nov. 15, 2018, and compared performance to the s...

Ellen Harvey

7 Stats from Mary Meeker’s Internet Trends Report That Retailers Need to Know

Mary Meeker released the latest Internet Trends report last week, totaling 294 slides. Sidecar sifted through the entire presentation and pulled out 7 key stats that retail marketers should pay attent...

Ellen Harvey

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...

Steve Costanza

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

Retailers must adapt their Google Shopping strategies to consumer behaviors. That means being keyed into Google Shopping seasonality & search query trends, both of which are tracked in Sidecar’s 201...

Steve Costanza

Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping

Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...

Tim Dolan

Sidecar Research at a Glance: The Google Shopping Game Is Changing

The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...

Kristin Maranki

5 Trends to Help Marketers Navigate Google Shopping Competition in 2018

Last week Sidecar hosted the webinar “3 Google Shopping Stats You’ll Live by in 2018,” which provided a first look at some of the key findings from the 2018 Google Shopping Benchmarks Report. Th...

Ellen Harvey

2018 Google Shopping Benchmarks Report Findings

Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report

Google Shopping’s swift expansion and heightening competition raises new questions. We analyzed e-commerce data across a sample of 300-plus U.S. retailer websites to find answers and reveal the defi...

Kristin Maranki

2018 Google Shopping Competition Webinar

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

Sidecar will share best practices to beat Google Shopping competition in an upcoming webinar “3 Google Shopping Stats You’ll Live by in 2018” on March 27. We’ll will provide an in-depth look a...

Ellen Harvey

Top 5 AI-Powered Retail Trends You Should Care About

E-commerce retail is abuzz about artificial intelligence (AI), and for good reason: Revenue generated from the direct and indirect application of AI software will grow from $1.38 billion in 2016 to $5...

Janelle Kozyra

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THE LATEST IN RESEARCH

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

Retailers Increase Google Shopping Spend 21% Over Cyber Five 2018

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

Sidecar Research at a Glance: The Google Shopping Game Is Changing

Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

Top 5 AI-Powered Retail Trends You Should Care About

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