Research | Sidecar

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

Technology is not the only factor redefining e-commerce marketing. People are. The people that make up high-performing e-commerce marketing teams create a model for us all. For instance, Christina Cop...

Ellen Harvey

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

Data can make or break an e-commerce marketing campaign. Given its importance, you may be surprised to find that data is not always the driver behind e-commerce marketers’ decisions. According to ...

Ellen Harvey

2020 Google Ads Benchmarks: How Is Google Ads Reinventing Itself?

The following is excerpted from the 2020 Benchmarks Report: Google Ads in Retail. The report, now in its fourth year, analyzes Google Ads data for a representative sample of over 300 U.S. retailers ac...

Mike Baber

2020 Google Ads Benchmarks: Unlocking Seasonal Opportunities

The following data is excerpted from the 2020 Benchmarks Report: Google Ads in Retail. The report, now in its fourth year, analyzes Google Ads data for a representative sample of over 300 U.S. retaile...

Belle Phanawat

2020 Google Ads Benchmarks: The KPIs That Matter Most to Your Business

Google’s shopping and paid search channels play important roles in driving shoppers from discovery to purchase. While every retailer measures its channel goals differently, it’s helpful to determi...

Mike Perekupka

2020 Google Ads Benchmarks: What’s the State of Google Shopping & Search?

The following data is excerpted from the 2020 Benchmarks Report: Google Ads in Retail.The report, now in its fourth year, analyzes Google Ads data for a representative sample of over 300 U.S. retailer...

Chris Corrado

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Retailers can no longer rely on big budgets to drive big wins on Google Ads. To gain a competitive advantage on Google’s paid search and shopping channels, they must now think more strategically. ...

Mike Farrell

Did Retailers Feel Pressure to Shift Google Ad Spend During the Shortened 2019 Holiday Season?

Only 26 days fell between Thanksgiving and Christmas in 2019, six days less than the year prior. One school of thought predicted that retail marketers would drive up spend across major advertising cha...

Mike Farrell

4 Trends Drove Retailers’ Google Ad Spend +28% During Cyber Five 2019

Cyber Five 2019 was a banner year for retailers on Google Ads. They increased spend 28% year over year during the Cyber Five period. Engagement also reached all-time highs with total clicks on Google ...

Ellen Harvey

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...

Ellen Harvey

What House & Home Retailers Need to Know About Google Ads in 2019

Google Ads is an increasingly congested and competitive performance marketing channel. Retail marketers must uncover new ways to achieve incremental revenue for success. That could mean targeting more...

Chris Corrado

3 Trends Defining Apparel Retail on Google Ads

In order to drive incremental growth on Google Ads, retailers must navigate stiff competition. They need to have an intimate understanding of how their products and ads stack up against other retailer...

Chris Corrado

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THE LATEST IN RESEARCH

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

2020 Google Ads Benchmarks: How Is Google Ads Reinventing Itself?

2020 Google Ads Benchmarks: Unlocking Seasonal Opportunities

2020 Google Ads Benchmarks: The KPIs That Matter Most to Your Business

2020 Google Ads Benchmarks: What’s the State of Google Shopping & Search?

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Did Retailers Feel Pressure to Shift Google Ad Spend During the Shortened 2019 Holiday Season?

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

What House & Home Retailers Need to Know About Google Ads in 2019

3 Trends Defining Apparel Retail on Google Ads

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