Google Shopping: Is It Good to Be The ‘Best?’
Back in March, Google made ranked Shopping ads, which display products with a 1-5 ranking based on reviews, a permanent fixture on the SERP. E-commerce marketers who instinctively seek the top in a...
Google Shopping Dominates as First Quarter MVP
For some retailers, Q1 is their “holiday.” Consumers are making their New Year’s resolutions, and they want to buy products that help them get fit, get healthy, and get organized. For most re...
The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here
With Holiday 2015 in the books, you’ve probably spent some time analyzing your data to determine how sales fared, understand the impact of your marketing efforts, and figure out how to crush it in 2...
For E-Commerce, Will March Madness Bring on the Super Bowl Effect?
Here we go! March Madness. Regardless of John Oliver's opinion, Americans tend to go a little, well, mad for the annual NCAA tournament. So mad in fact, that according to some estimates, March Madness...
Google Shopping Growth: Is It Living up to the Hype?
For e-commerce marketers utilizing Google as part of their acquisition strategy, 2014 was a volatile year. In April, Google rolled out major changes to its Google Shopping offering, and in August, ret...