Research | Sidecar

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Health and beauty online sales surged in 2020. Shoppers invested heavily in medical supplies like masks, hand sanitizer, and wipes and the cost to compete for these terms on Google Ads increased as di...

Ellen Harvey

Computer & Electronics Retail Benchmarks for 2021

For computer and electronics retailers, 2020 can be summed up in one word: efficiency. These retailers needed to reduce spend during a year that saw remote work and learning environments become the no...

Tim Dolan

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

The apparel industry was heavily impacted by the COVID-19 pandemic. Social restrictions and remote work and learning environments reduced the need for business clothing. In turn, demand for leisure an...

Tim Dolan

2020 Was a Monumental Year for Sporting Goods on Google Ads

While gyms across the U.S. shut down and consumers were stuck at home, sporting goods retailers thrived online. Shoppers were eager to bring the gym home and embrace healthy lifestyles during a stress...

Ellen Harvey

Home Decor and Furniture Ads on Facebook and Google: 2021 Performance Benchmarks

House and Home Ads on Facebook and Google: 2021 Performance Benchmarks

The growth of e-commerce in 2020 extended into major ad platforms for house and home retailers. According to Sidecar’s 2021 Benchmarks Report, many major KPIs for home decor and furniture ads held u...

Janelle Kozyra

Amazon Ad Performance Is a Mystery No Longer with the 2021 Benchmarks Report

Understanding whether your organization is taking full advantage of advertising opportunities on Amazon is a big challenge. Amazon only reports a limited amount of historical data, so how can you dete...

Ellen Harvey

How Retailers Are Weighing Facebook Benchmarks in 2021

Facebook is one of the biggest paid social platforms for retail advertisers. With a reported 1.85 billion active daily users in Q4 2020, Facebook holds a world of opportunity for retailers of all vert...

Tim Dolan

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

Cost per click. Conversion rate. Click-through rate. Return on ad spend. Cost per acquisition. Average order value. These are some of the most important metrics that e-commerce marketers should evalua...

Janelle Kozyra

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

Retail advertising is growing more complex on platforms like Google, Facebook, and Amazon. New ad formats, targeting capabilities, and measurement tools are making it challenging for retail advertiser...

Mike Perekupka

7 Ways E-Commerce Marketers Are Evolving Their Roles and Teams in 2021

All too often, the human side of e-commerce marketing is overlooked. It’s tempting to focus on new technologies that shape e-commerce marketing, but equally important are the marketing professionals...

Mike Perekupka

How to Advance Your Marketing Career With the 2021 E-Commerce Marketer Survey

If e-commerce marketers don’t understand how their day-to-day work fits into the larger mission of their team or aligns with industry-wide trends, it’s difficult to plan for success in their marke...

Ellen Harvey

12 Statistics Every E-Commerce Marketing Manager/Associate Should Know About Their Role in 2021

Learn how other e-commerce marketing managers and associates are growing their careers and contributing to team goals. E-commerce marketing managers and associates critically work in both tactical and...

Janelle Kozyra

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THE LATEST IN RESEARCH

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Computer & Electronics Retail Benchmarks for 2021

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

2020 Was a Monumental Year for Sporting Goods on Google Ads

House and Home Ads on Facebook and Google: 2021 Performance Benchmarks

Amazon Ad Performance Is a Mystery No Longer with the 2021 Benchmarks Report

How Retailers Are Weighing Facebook Benchmarks in 2021

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

7 Ways E-Commerce Marketers Are Evolving Their Roles and Teams in 2021

12 Statistics Every E-Commerce Marketing Manager/Associate Should Know About Their Role in 2021

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