Research | Sidecar

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Google rolled out several new features and updates across Google Ads over the last year, particularly in its paid search and shopping channels. Here at Sidecar, we’re seeing some of these updates pl...

Mike Baber

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...

Steve Costanza

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...

Ellen Harvey

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...

Steve Costanza

Retailers Increase Google Shopping Spend 21% During Cyber Five 2018

A strong Cyber Five performance showcased steady year-over-year growth in Google Shopping. Sidecar took a representative sample of U.S. retailers and analyzed their Google Ads accounts between Nov. 16...

Tim Dolan

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

When and how consumers shop during the holiday season is changing. Sidecar analyzed the Google Ads accounts of its U.S. retail customers from Nov. 1 to Nov. 15, 2018, and compared performance to the s...

Ellen Harvey

7 Stats from Mary Meeker’s Internet Trends Report That Retailers Need to Know

Mary Meeker released the latest Internet Trends report last week, totaling 294 slides. Sidecar sifted through the entire presentation and pulled out 7 key stats that retail marketers should pay attent...

Ellen Harvey

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...

Steve Costanza

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

Retailers must adapt their Google Shopping strategies to consumer behaviors. That means being keyed into Google Shopping seasonality & search query trends, both of which are tracked in Sidecar’s 201...

Steve Costanza

Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping

Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...

Tim Dolan

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THE LATEST IN RESEARCH

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

Retailers Increase Google Shopping Spend 21% During Cyber Five 2018

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

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