How Retailers Can Survive Amazon’s Stronghold in Google Search
Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....
Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.
Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...
Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers
With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...
Retailers Increase Google Shopping Spend 21% During Cyber Five 2018
A strong Cyber Five performance showcased steady year-over-year growth in Google Shopping. Sidecar took a representative sample of U.S. retailers and analyzed their Google Ads accounts between Nov. 16...
Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018
When and how consumers shop during the holiday season is changing. Sidecar analyzed the Google Ads accounts of its U.S. retail customers from Nov. 1 to Nov. 15, 2018, and compared performance to the s...
7 Stats from Mary Meeker’s Internet Trends Report That Retailers Need to Know
Mary Meeker released the latest Internet Trends report last week, totaling 294 slides. Sidecar sifted through the entire presentation and pulled out 7 key stats that retail marketers should pay attent...
Beyond Research: Mobile’s New Role in the Evolving Consumer Journey
Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...
Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping
Retailers must adapt their Google Shopping strategies to consumer behaviors. That means being keyed into Google Shopping seasonality & search query trends, both of which are tracked in Sidecar’s 201...
Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping
Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...
Sidecar Research at a Glance: The Google Shopping Game Is Changing
The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...
5 Trends to Help Marketers Navigate Google Shopping Competition in 2018
Last week Sidecar hosted the webinar “3 Google Shopping Stats You’ll Live by in 2018,” which provided a first look at some of the key findings from the 2018 Google Shopping Benchmarks Report. Th...
Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report
Google Shopping’s swift expansion and heightening competition raises new questions. We analyzed e-commerce data across a sample of 300-plus U.S. retailer websites to find answers and reveal the defi...