Research | Sidecar

Did Retailers Feel Pressure to Shift Google Ad Spend During the Shortened 2019 Holiday Season?

Only 26 days fell between Thanksgiving and Christmas in 2019, six days less than the year prior. One school of thought predicted that retail marketers would drive up spend across major advertising cha...

Mike Farrell

4 Trends Drove Retailers’ Google Ad Spend +28% During Cyber Five 2019

Cyber Five 2019 was a banner year for retailers on Google Ads. They increased spend 28% year over year during the Cyber Five period. Engagement also reached all-time highs with total clicks on Google ...

Ellen Harvey

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...

Ellen Harvey

What House & Home Retailers Need to Know About Google Ads in 2019

Google Ads is an increasingly congested and competitive performance marketing channel. Retail marketers must uncover new ways to achieve incremental revenue for success. That could mean targeting more...

Chris Corrado

3 Trends Defining Apparel Retail on Google Ads

In order to drive incremental growth on Google Ads, retailers must navigate stiff competition. They need to have an intimate understanding of how their products and ads stack up against other retailer...

Chris Corrado

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Retailers, we get it: Staying ahead of the curve in Google Ads is challenging. In the 2019 Benchmarks Report: Google Ads in Retail, we discovered new growth patterns in Google’s search and shopping ...

Mike Farrell

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

Every retailer measures their performance in Google Ads differently. Some may manage their Google search and shopping campaigns to a distinct ROAS, while others look to drive higher average order valu...

Mike Perekupka

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Google rolled out several new features and updates across Google Ads over the last year, particularly in its paid search and shopping channels. Here at Sidecar, we’re seeing some of these updates pl...

Mike Baber

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...

Steve Costanza

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...

Ellen Harvey

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THE LATEST IN RESEARCH

Did Retailers Feel Pressure to Shift Google Ad Spend During the Shortened 2019 Holiday Season?

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

What House & Home Retailers Need to Know About Google Ads in 2019

3 Trends Defining Apparel Retail on Google Ads

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

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