Customer lifetime value. It’s a popular topic on many marketer’s minds. How can you cultivate the strongest possible relationships with your most valuable customers? If you could know your high...
We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty ...
Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of Shop.org, the NRF’s digital retail division, has had a front row seat for observing the myriad ways ...
Few people know e-commerce like Zak Stambor, Editor, Online Marketing at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and mar...
