Interviews | Sidecar

How Customer Reviews Can Spur a 270% Increase in Conversions: A Conversation With The Spiegel Research Center

Word of mouth has been the holy grail of retailer marketing for decades. Countless research indicates that receiving recommendations from other customers significantly impacts the final purchase decis...

Ellen Harvey

Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen

Department stores have undergone massive changes over the past several decades, and many of those changes are instructive to the retail industry at large. In fact, a pendulum swing is occuring within ...

Ellen Harvey

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

In a conversation with Sidecar, Schrage says that this idea of investing in customers is not entirely new. The most successful companies today have embraced this paradigm shift by making their custome...

Ellen Harvey

On Customer Lifetime Value and the Importance of Data-Driven Marketing: A Conversation With Dr. Peter Fader

Customer lifetime value. It’s a popular topic on many marketer’s minds. How can you cultivate the strongest possible relationships with your most valuable customers? If you could know your high...

Kate Johnston

Shop.org: Acquisition, Mobile, and Customer Engagement

Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of Shop.org, the NRF’s digital retail division, has had a front row seat for observing the myriad ways ...

Rob DePersia

IRCE: ‘An Opportunity to Think About What’s Next’

Few people know e-commerce like Zak Stambor, Editor, Online Marketing at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and mar...

Rob DePersia

8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec

Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what digital marketing strategies work to grow an online retail business, and what efforts ...

Janelle Kozyra

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THE LATEST IN INTERVIEWS

Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

On Customer Lifetime Value and the Importance of Data-Driven Marketing: A Conversation With Dr. Peter Fader

Shop.org: Acquisition, Mobile, and Customer Engagement

IRCE: ‘An Opportunity to Think About What’s Next’

8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec

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