Changing Attribution Models Wasn’t Easy, But With a 120% Jump in Sales, It Was Worth it for Moosejaw
Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee
How Customer Reviews Can Spur a 270% Increase in Conversions: A Conversation With The Spiegel Research Center
How Habit-Building Mobile Apps Can Transform Shoppers into Superfans: A Conversation with Rebecca Wang
How Data Models Will Power Retail Promotions of the Future: A Conversation with MIT’s Georgia Perakis
How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage
Retailers Need to Prepare for the AI Assistant Revolution: A Conversation with Marketing Professor and Author Niraj Dawar
On Customer Lifetime Value and the Importance of Data-Driven Marketing: A Conversation With Dr. Peter Fader
Customer lifetime value. It’s a popular topic on many marketer’s minds. How can you cultivate the strongest possible relationships with your most valuable customers? If you could know your high...
We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty ...