GOOGLE BIDDING | Sidecar

Keeping Up With Google: What Is Maximize Conversion Value?

Click Here for More Free Google Ads Insights in One Place. At Google Marketing Live 2019, Google announced a new bidding strategy, Maximize Conversion Value, which allows retailers to optimize campaig...

Mike Farrell

Keeping Up With Google: What Is Maximize Conversions?

Click Here for More Free Google Ads Insights in One Place. Maximize Conversions is relatively new to Google’s automated bidding toolkit. Unlike earlier features like eCPC and Target ROAS, Maximize C...

Mike Farrell

Keeping Up With Google: What Is Target CPA?

Click Here for More Free Google Ads Insights in One Place. Updated on 3/24/2021 Target CPA is one of several automated bidding tools Google has launched in recent years. The technology automatically a...

Mike Farrell

Keeping Up With Google: What Is eCPC?

Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...

Steve Costanza

Keeping Up With Google: What Is Target ROAS?

Click Here for More Free Google Ads Insights in One Place. Updated on 3/24/2021 Return on Advertising Spend (ROAS) is one of the most common KPIs retailers use to measure success on Google Ads. Becaus...

Ellen Harvey

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Keeping Up With Google: What Is Maximize Conversion Value?

Keeping Up With Google: What Is Maximize Conversions?

Keeping Up With Google: What Is Target CPA?

Keeping Up With Google: What Is eCPC?

Keeping Up With Google: What Is Target ROAS?

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