GOOGLE BIDDING | Sidecar

Keeping Up With Google: What Is Maximize Conversion Value?

At Google Marketing Live 2019, Google announced a new bidding strategy, Maximize Conversion Value, which allows retailers to optimize campaigns to values like sales revenue or profit margins. Google t...

Mike Farrell

Keeping Up With Google: What Is Maximize Conversions?

Maximize Conversions is relatively new to Google’s automated bidding toolkit. Unlike earlier features like eCPC and Target ROAS, Maximize Conversions is not an ROI-driven strategy. Instead, this aut...

Mike Farrell

Keeping Up With Google: What Is Target CPA?

Target CPA is one of several automated bidding tools Google has launched in recent years. The technology automatically adjusts bids so that retailers can achieve a pre-set Cost-Per-Acquisition (CPA). ...

Mike Farrell

Keeping Up With Google: What Is eCPC?

Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...

Steve Costanza

Keeping Up With Google: What Is Target ROAS?

ROAS is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS, an automated bidding tool that adjusts retailers�...

Steve Costanza

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Keeping Up With Google: What Is Maximize Conversion Value?

Keeping Up With Google: What Is Maximize Conversions?

Keeping Up With Google: What Is Target CPA?

Keeping Up With Google: What Is eCPC?

Keeping Up With Google: What Is Target ROAS?

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