GOOGLE AD FORMATS

Keeping Up With Google: What Are Merchant Card Ads?

Google is testing out new automation features on Google Shopping. The latest experiment is Merchant Card Ads, an automated mobile ad format that showcases a single product listing from a retailer’s ...

Ellen Harvey

Keeping Up With Google: What Are Free Product Listings on Shopping?

In light of the challenges many small retail businesses face due to COVID-19, Google advanced its plans to release free product listings on the Shopping tab. These listings will allow retailers who do...

Mike Farrell

Keeping Up With Google: What Are Expanded Text Ads?

Google released expanded text ads (ETAs) in 2016. Initially, the expansion added an extra headline and grew the description to 80 characters. That empowered marketers to capture more real estate on th...

Mike Farrell

Keeping Up With Google: What Are Responsive Search Ads?

Responsive Search Ads (RSAs) are a semi-automated ad format that help test and optimize ad copy on Google paid search. Marketers supply multiple headlines and descriptions, and Google will mix and mat...

Mike Farrell

Keeping Up With Google: What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) effectively eliminate the need for keywords in retailers’ paid search campaigns. Instead of bidding on specific keywords lists, DSAs map existing content on retailers’ si...

Mike Farrell

Keeping Up With Google: What Are Shoppable Image Ads?

Return on ad spend (ROAS) is the top success metric for digital retail marketers. Most continue to focus their efforts on the bottom of the purchase funnel where intent is higher and ROAS is strongest...

Mike Farrell

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THE LATEST IN GOOGLE AD FORMATS

Keeping Up With Google: What Are Merchant Card Ads?

Keeping Up With Google: What Are Free Product Listings on Shopping?

Keeping Up With Google: What Are Expanded Text Ads?

Keeping Up With Google: What Are Responsive Search Ads?

Keeping Up With Google: What Are Dynamic Search Ads?

Keeping Up With Google: What Are Shoppable Image Ads?

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