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Businesses Everywhere Are Reinventing the Future of Work. But Are E-commerce Marketers Ready?

E-commerce marketers have been preparing for the future of work for some time now — and it’s not simply because they are digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey.

A key question we asked marketers was to name the biggest factors that drive their team’s success. Interestingly, the three most common factors reported are more relevant now than when we published the report. I’ll zero in on each, and explain why these factors are critical to excel in the future of work.

41% of survey respondents said that skills and expertise are a top factor in their team’s success.

Success Factor #1: Skills and Expertise

The COVID-recovering world is transforming the nature of work and the skills required to perform e-commerce marketing jobs. E-commerce marketers are well aware — 41% of survey respondents said that skills and expertise are a top factor in their team’s success.

But which skills and expertise exactly? We asked respondents to provide a free-form response to the following question: What skill or training do you think would be most valuable for you to obtain in order to advance your career? We found that responses fell into three distinct buckets.

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