Tim Dolan, Author at Sidecar Discover

Facebook Ads for Retail: What Are Dynamic Ads for Broad Audiences?

When Facebook launched dynamic ads in 2015, it gave retail marketers a powerful way to retarget ads to past website and app visitors. That power was limited, however. The initial rollout of dynamic ad...

Tim Dolan

Why Should E-Commerce Pros Care About Facebook Dynamic Ads?

I know what you might be thinking. Who has time to worry about Facebook dynamic ads? Consumers don’t even go to Facebook to shop anyway. They go there to stay in touch with friends and share cat vid...

Tim Dolan

Retailers Increase Google Shopping Spend 21% Over Cyber Five 2018

A strong Cyber Five performance showcased steady year-over-year growth in Google Shopping. Sidecar took a representative sample of U.S. retailers and analyzed their Google Ads accounts between Nov. 16...

Tim Dolan

Facebook Ads for Retail: What Are Dynamic Ads and Why Use Them?

Facebook has long been a mainstay for social networking. More than two-thirds of U.S. adults use the platform while usership in every demographic group continues to grow. Its reach isn’t limited to ...

Tim Dolan

10 Can’t-Miss Holiday Marketing Tactics to Bolster Your Google Search & Shopping Campaigns

Ready, set, plan. When the holiday season is approaching, many retail marketers are making their to-do lists, checking them twice, and bracing to find out if their holiday marketing tactics in Google ...

Tim Dolan

Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business

Wet or dry, hot or frigid, 19107 or 90210—nearly every retail marketer takes geography into consideration when measuring the effectiveness of their digital ad campaigns. But how they use this knowle...

Tim Dolan

Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping

Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...

Tim Dolan

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Authored by Tim Dolan

Facebook Ads for Retail: What Are Dynamic Ads for Broad Audiences?

Why Should E-Commerce Pros Care About Facebook Dynamic Ads?

Retailers Increase Google Shopping Spend 21% Over Cyber Five 2018

Facebook Ads for Retail: What Are Dynamic Ads and Why Use Them?

10 Can’t-Miss Holiday Marketing Tactics to Bolster Your Google Search & Shopping Campaigns

Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business