How Pet Care Ads Boomed on Google in 2020
Consumers weren’t just stockpiling supplies for their human family members during the pandemic, but also went all in on pet care purchases. Pet care owners contributed mightily to e-commerce sales, ...
Advertising Office Supplies Benchmarks: Google Shopping ROAS Grows 90% in 2020
COVID-19 has had a major impact on the office supplies industry. As offices closed and businesses transitioned to a complete remote environment in 2020, retailers advertising office supplies had to pi...
New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram
The food and drink retail segment experienced steady year-over-year growth for several KPIs across Google, Facebook, and Instagram. New food retail industry analysis from Sidecar’s 2021 Benchmarks R...
Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook
New findings from the 2021 Benchmarks Report shows mass-market retailers posting notable return on ad spend (ROAS) across several major ad platforms. According to the report, the mass merchant vertica...
Computer & Electronics Retail Benchmarks for 2021
For computer and electronics retailers, 2020 can be summed up in one word: efficiency. These retailers needed to reduce spend during a year that saw remote work and learning environments become the no...
The Apparel Advertising Benchmarks Retailers Need to Know in 2021
The apparel industry was heavily impacted by the COVID-19 pandemic. Social restrictions and remote work and learning environments reduced the need for business clothing. In turn, demand for leisure an...
How Retailers Are Weighing Facebook Benchmarks in 2021
Facebook is one of the biggest paid social platforms for retail advertisers. With a reported 1.85 billion active daily users in Q4 2020, Facebook holds a world of opportunity for retailers of all vert...
6 Ways Automation and People Are Shaping the Future of Retail Ad Strategy
The right combination of data, automation, and people is the new normal in the retail industry. As retailers plan for the expected, like earlier holiday preparation, and the unexpected, like COVID-19,...
Facebook Ads for Retail: What Are Dynamic Ads for Broad Audiences?
When Facebook launched dynamic ads in 2015, it gave retail marketers a powerful way to retarget ads to past website and app visitors. That power was limited, however. The initial rollout of dynamic ad...
Why Should E-Commerce Pros Care About Facebook Dynamic Ads?
I know what you might be thinking. Who has time to worry about Facebook dynamic ads? Consumers don’t even go to Facebook to shop anyway. They go there to stay in touch with friends and share cat vid...
Facebook Ads for Retail: What Are Dynamic Ads and Why Use Them?
Facebook has long been a mainstay for social networking. More than two-thirds of U.S. adults use the platform while usership in every demographic group continues to grow. Its reach isn’t limited to ...
Retailers Increase Google Shopping Spend 21% Over Cyber Five 2018
A strong Cyber Five performance showcased steady year-over-year growth in Google Shopping. Sidecar took a representative sample of U.S. retailers and analyzed their Google Ads accounts between Nov. 16...
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