Where Is Google Heading With Its New Smart Goals, Anyway?
You might be thinking, OK, Smart Goals doesn’t apply to me. But hang on there for a minute -- because Smart Goals is an interesting development for anyone in e-commerce....
How ACK Grew Google Shopping Revenue by 25% While Cutting Cost by 15%
The Texas-based retailer was quick to adopt Google Shopping a few years ago and began advertising its catalog of some 8,000 to 14,000 products (canoes, kayaks, and accessories) in the channel. You pro...
5 Internet Retailing Lessons You Might Have to Learn the Hard Way
Change is one constant in the life of an e-commerce retailer. Brock Weatherup took a page from his own experience when he shared several of those “life lessons” during his keynote at the most rece...
Google Shopping Insights and Assortment Report: Implications for Retailers
Hold onto your hats, e-commerce retailers. Google just delivered us an early holiday gift with the introduction of two brand-new, shiny tools for Google Shopping: the beta of the Shopping Insights Too...
3 Ways to Make Your Impressions Count in Google Shopping
It's not easy to make your products display to the right consumer at the right moment on channels like Google Shopping. To make your impressions count, you need an optimized product feed, the right bi...
Google Shopping Growth: Is It Living up to the Hype?
For e-commerce marketers utilizing Google as part of their acquisition strategy, 2014 was a volatile year. In April, Google rolled out major changes to its Google Shopping offering, and in August, ret...
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