You might be thinking, OK, Smart Goals doesn’t apply to me. But hang on there for a minute -- because Smart Goals is an interesting development for anyone in e-commerce....
The Texas-based retailer was quick to adopt Google Shopping a few years ago and began advertising its catalog of some 8,000 to 14,000 products (canoes, kayaks, and accessories) in the channel. You pro...
Change is one constant in the life of an e-commerce retailer. Brock Weatherup took a page from his own experience when he shared several of those “life lessons” during his keynote at the most rece...
Hold onto your hats, e-commerce retailers. Google just delivered us an early holiday gift with the introduction of two brand-new, shiny tools for Google Shopping: the beta of the Shopping Insights Too...
It's not easy to make your products display to the right consumer at the right moment on channels like Google Shopping. To make your impressions count, you need an optimized product feed, the right bi...
For e-commerce marketers utilizing Google as part of their acquisition strategy, 2014 was a volatile year. In April, Google rolled out major changes to its Google Shopping offering, and in August, ret...