Beyond Research: Mobile’s New Role in the Evolving Consumer Journey
Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping
What Amazon’s Google Shopping Pause (Exit?) Means for Retailers
Are Your Google Shopping Campaigns Ready for Black Friday?
It's that time of the year again, ladies and gentlemen. Though the end-of-year holiday shopping season has already begun for many retailers, we’re just two weeks out from its marquee event: the w...
A Local’s Guide to Local Inventory Ads
Is the future of online retail…brick-and-mortar?
Probably not, but since late 2013, local inventory ads (LIAs) have been helping retailers bridge this gap between their physical retail ...
Get Ready Now for Google’s Showcase Shopping Ads
Google Makes Life Easier with Shopping Products Tab Update
Google is always enhancing its products to help customers adjust to an evolving marketing landscape. And last week, it made the Google Shopping Products tab a little more, well, productive.
2 Crazy Useful Google Shopping Columns You Probably Aren’t Using
Google's AdWords interface can be a dizzying environment. With all the data points available, even the most battle-hardened e-commerce marketers can overlook or fail to properly employ AdWords’ l...