Keeping Up With Google: What Is eCPC?
Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...
Keeping Up With Google: What Is Target ROAS?
ROAS is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS, an automated bidding tool that adjusts retailersâ€...
Beyond Research: Mobile’s New Role in the Evolving Consumer Journey
Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...
Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping
Retailers must adapt their Google Shopping strategies to consumer behaviors. That means being keyed into Google Shopping seasonality & search query trends, both of which are tracked in Sidecar’s 201...
What Amazon’s Google Shopping Pause (Exit?) Means for Retailers
In late April, we saw the e-commerce giant suddenly disappear from our customers’ Auction Insights reports. The move could potentially end Amazon’s year-and-a-half run in Google Shopping, a period...
Are Your Google Shopping Campaigns Ready for Black Friday?
It's that time of the year again, ladies and gentlemen. Though the end-of-year holiday shopping season has already begun for many retailers, we’re just two weeks out from its marquee event: the w...
A Local’s Guide to Local Inventory Ads
Is the future of online retail…brick-and-mortar?
Probably not, but since late 2013, local inventory ads (LIAs) have been helping retailers bridge this gap between their physical retail ...
Get Ready Now for Google’s Showcase Shopping Ads
Here we go again. Last week, Google announced a new ad format for Google Shopping, called Showcase Shopping ads, that will surface for generic search queries.
Notice a trend here? Google contin...
Google Makes Life Easier with Shopping Products Tab Update
Google is always enhancing its products to help customers adjust to an evolving marketing landscape. And last week, it made the Google Shopping Products tab a little more, well, productive.
2 Crazy Useful Google Shopping Columns You Probably Aren’t Using
Google's AdWords interface can be a dizzying environment. With all the data points available, even the most battle-hardened e-commerce marketers can overlook or fail to properly employ AdWords’ l...
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