Steve Costanza | Sidecar

We Audited Google Ad Recommendations: What We Learned Will Surprise You

Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which measures how well your Google Ads account is set up to ...

Steve Costanza

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

Amazon Prime Day is the hard start to the back-to-school shopping season — this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entir...

Steve Costanza

What Retailers Can Expect From the New Google Shopping Experience

When Google held its annual Marketing Live event in May 2019, it announced plans to roll out a new Google Shopping experience in the coming months. This new update, which merges Google Shopping and Go...

Steve Costanza

Keeping Up With Google: What Are Google Recommendations?

Google continues to add greater automation to its advertising platform. A recent update is Google ad recommendations. These recommendations make optimization changes to ad campaigns, sometimes without...

Steve Costanza

Customer Acquisition vs. Retention: 7 Best Practices for Search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search....

Steve Costanza

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...

Steve Costanza

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...

Steve Costanza

Navigating Showcase Shopping Ads This Holiday Season

Google is doing more than just catering to upper funnel shoppers this holiday season. Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retai...

Steve Costanza

Keeping Up With Google: What Are Shopping Actions and Buy on Google?

Google dove headfirst into the world of online marketplaces when it launched Shopping Actions in 2018. The program is a universal shopping cart that allows customers to shop for a variety of brands vi...

Steve Costanza

Keeping Up With Google: What Are Smart Shopping Campaigns?

One of the newest additions to the Google Ads wheelhouse, Smart Shopping Campaigns promise retailers a seamless introduction to the advertising platform. Retailers must set a budget and link their Mer...

Steve Costanza

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Authored by Steve Costanza

We Audited Google Ad Recommendations: What We Learned Will Surprise You

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

What Retailers Can Expect From the New Google Shopping Experience

Keeping Up With Google: What Are Google Recommendations?

Customer Acquisition vs. Retention: 7 Best Practices for Search

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

Navigating Showcase Shopping Ads This Holiday Season

Keeping Up With Google: What Are Shopping Actions and Buy on Google?

Keeping Up With Google: What Are Smart Shopping Campaigns?

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