Google Shopping essentially asks marketers to set a bid for every SKU they sell, no easy feat when your catalog spans thousands of products. Toss in unique KPIs for desktop, mobile, and tablet, and...
We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty ...
Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of Shop.org, the NRF’s digital retail division, has had a front row seat for observing the myriad ways ...
Google offers two powerful tools that retail marketers can use to win more sales and keep customers coming back for more: Customer Match and RLSA for Google Shopping.
But where to start? ...
Want your Google Shopping campaigns to rule the e-commerce galaxy? Sure, everyone wants higher traffic and more conversions.
And customer reviews -- i.e. those little stars you see in som...
Few people know e-commerce like Zak Stambor, Editor, Online Marketing at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and mar...
At SMX West’s keynote address last week, Google’s Director of Search in Zurich, Behshad Behzadi, confirmed that Google was working on conversational shopping to complement its conversational se...