Mike Farrell | Sidecar

5 Techniques to Make Free Shipping Pay Off in the Holiday Season and Beyond

The battle for e-commerce supremacy between mega-retailers forces businesses of all sizes to play in the costly free shipping game. However, there are some ways these businesses can use free shipping ...

Mike Farrell

Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

Google once again changed the retail marketing game in March 2018 with the launch of Shopping Actions. The program, which delivers Google Express-branded product ads on Google Search, Google Express, ...

Mike Farrell

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...

Mike Farrell

4 Plays to Increase Average Order Value and Keep Conversion Rates High in Google Shopping

If you have high conversion rates, it might seem like you’re doing everything right in Google Shopping. After all, you want consumers to follow the path from your Shopping ads all the way through to...

Mike Farrell

4 Ways Google Analytics Can Improve Your Google Shopping Campaigns

Google Ads is where a lot of the magic happens in Google Shopping, and with so much critical data right at your fingertips, you might not think to venture elsewhere when analyzing and adjusting you...

Mike Farrell

5 Ways Jewelry Retailers Can Run Smarter Google Shopping Campaigns

If you’re an e-commerce pro in the jewelry segment, you know that competition is high in PLA channels -- and it’s not just because Valentine’s Day is around the corner. Competition around pop...

Mike Farrell

Think Outside the (Retail) Box to Hit Your Google Shopping Goal

Any way you slice it, hitting and maintaining your goals are the most challenging parts of managing the Google Shopping channel. Even then, there’s no rest for the weary. Many e-commerce pros tell u...

Mike Farrell

Just Blow up Your Google Shopping Product Groupings, OK?

Still thinking about how to jump out in front of the competition in Google Shopping and other PLA channels? Let’s talk about that for a minute, because one suggestion we have for you ... and don’t...

Mike Farrell

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Authored by Mike Farrell

5 Techniques to Make Free Shipping Pay Off in the Holiday Season and Beyond

Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

4 Plays to Increase Average Order Value and Keep Conversion Rates High in Google Shopping

4 Ways Google Analytics Can Improve Your Google Shopping Campaigns

5 Ways Jewelry Retailers Can Run Smarter Google Shopping Campaigns

Think Outside the (Retail) Box to Hit Your Google Shopping Goal

Just Blow up Your Google Shopping Product Groupings, OK?

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