Keeping Up With Google: What Is Target CPA?
Updated on 3/24/2021 Target CPA is one of several automated bidding tools Google has launched in recent years. The technology automatically adjusts bids so that retailers can achieve a pre-set Cost-Pe...
5 Techniques to Make Free Shipping Pay Off in the Holiday Season and Beyond
The battle for e-commerce supremacy between mega-retailers forces businesses of all sizes to play in the costly free shipping game. However, there are some ways these businesses can use free shipping ...
Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.
Google once again changed the retail marketing game in March 2018 with the launch of Shopping Actions. The program, which delivers Google Express-branded product ads on Google Search, Google Express, ...
Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View
Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...
4 Plays to Increase Average Order Value and Keep Conversion Rates High in Google Shopping
If you have high conversion rates, it might seem like you’re doing everything right in Google Shopping. After all, you want consumers to follow the path from your Shopping ads all the way through to...
4 Ways Google Analytics Can Improve Your Google Shopping Campaigns
Google Ads is where a lot of the magic happens in Google Shopping, and with so much critical data right at your fingertips, you might not think to venture elsewhere when analyzing and adjusting you...
5 Ways Jewelry Retailers Can Run Smarter Google Shopping Campaigns
If you’re an e-commerce pro in the jewelry segment, you know that competition is high in PLA channels -- and it’s not just because Valentine’s Day is around the corner.
Competition around pop...
Think Outside the (Retail) Box to Hit Your Google Shopping Goal
Any way you slice it, hitting and maintaining your goals are the most challenging parts of managing the Google Shopping channel. Even then, there’s no rest for the weary. Many e-commerce pros tell u...
Just Blow up Your Google Shopping Product Groupings, OK?
Still thinking about how to jump out in front of the competition in Google Shopping and other PLA channels? Let’s talk about that for a minute, because one suggestion we have for you ... and don’t...
