Last-Minute E-Commerce Checklist for Holiday
Holiday 2019 is on track to deliver another strong season of retail sales. U.S. online holiday sales are projected to reach $730 billion in 2019. Numbers like that make all retailers keen to snag the ...
So Long, Google Trusted Stores. Hello, Google Customer Reviews!
E-commerce retailers participating in the Google Trusted Stores program received some big news recently. Google Customer Reviews, a newer program that was previously only available in a few countri...
Supercharge Your Google Shopping Campaigns With Merchant Promotions
More e-commerce marketers are realizing the power of Google Shopping, and pouring additional budget into the channel. Competition for limited shopper attention is heating up.
One tactic t...
4 High-Impact, Underused AdWords Features You Should Be Using
AdWords offers a seemingly endless array of levers to manage and optimize your Google Shopping performance. No matter how well versed you are in campaign management, it’s easy to find yourself st...
Start Adjusting: Tablet Bid Adjustments for Google Shopping Have Arrived
For years, it’s been right there, gleefully taunting e-commerce marketers. I’m talking, of course, about the performance data next to “Tablets with full browsers” that appears when you segm...
Google Retires Converted Clicks in AdWords: How to Say Goodbye
Conversions is what we most want, right? For nearly all marketers, that’s a big fat “yes!”
And last week, Google answered this question with an AdWords update: In September, it will...
5 Features We Hope to See in Google’s AdWords Update
2008 seems like light years ago. Back then, text ads ruled the world and smartphones were a novelty. It was also the last time the AdWords user interface got a facelift.
Earlier this week...
