10 Moves to Master Seasonality in Google Shopping
Google Shopping is never a “set it and forget it” proposition—especially if your product catalog experiences seasonality.
Holiday. Spring. Back to school. Mother’s Day. Whatever your season...
Retailers Played Favorites on Mother’s Day—Their Love Went to Google Shopping
Mother’s Day is the third largest retail event on the calendar, trailing only the end-of-year holiday season and back-to-school in total sales. 27.3% of consumers planned to buy their gifts onlin...
[PODCAST] 8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec
Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what digital marketing strategies work to grow an online retail business, and what efforts ...
Roses Are Red, Violets Are Blue … Which States Love Their Valentine More Than You?
Love it or hate it -- Valentine’s Day represents a welcome revenue boost for many retailers in what’s otherwise a traditionally slow shopping month. Americans approach the day with gusto, eagerly ...
The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here
With Holiday 2015 in the books, you’ve probably spent some time analyzing your data to determine how sales fared, understand the impact of your marketing efforts, and figure out how to crush it in 2...
eTail Therapy to Help Retailers Survive Thanksgiving Weekend
Amidst the rush to finalize promotions -- and perhaps even squeeze in some shopping yourself -- we offer a helping of eTail therapy, Holiday-style. This is one dish that (we think) will please all pal...
The Lighter Side of Holiday Retail Sales Competition
The pressure is on for small and mid-sized retailers to compete against big boxes for Holiday sales and get a piece of the NRF's predicted $630.5 billion pie. There is no shortage of creativity needed...
eTail Therapy for Surviving Holiday Part 3: Help, I Can’t Stop Looking at My Sales Numbers!
E-commerce marketers are, by nature, obsessed with metrics. We’re right there with you. Perhaps no other time leads to more number obsession than Holiday. Ever feel like our friend, Maryanne, here?...
eTail Therapy for Surviving Holiday Part 2: Keepin’ Up With the Projections
Whether you’re in the office today or in Philly for Shop.org 2015, it’s time to examine another struggle all e-commerce marketers face during Holiday....
eTail Therapy for Surviving Holiday Part 1
Working in the e-commerce world means you are about elbow-deep in everything Holiday right ... about ... now. Working on your mobile strategy? Check. Promotion planning? Check. Tearing your hair out? ...
What Google Wants You to Know About Google Shopping for Holiday 2015
With back-to-school season in the proverbial rear-view, most e-commerce marketers are putting their full focus on planning for Holiday. Given that, let our gift be the first one you open this year. Th...
3 Metrics to Outrank the Competition in Google Shopping
Nowhere can the landscape feel more disorienting than the Google Shopping dashboard. Depending on your product grouping strategy and the size of your product feed, you might have five, 50, or 500 prod...