Janelle Kozyra | Sidecar

eTail Therapy to Help Retailers Survive Thanksgiving Weekend

Amidst the rush to finalize promotions -- and perhaps even squeeze in some shopping yourself -- we offer a helping of eTail therapy, Holiday-style. This is one dish that (we think) will please all pal...

Janelle Kozyra

The Lighter Side of Holiday Retail Sales Competition

The pressure is on for small and mid-sized retailers to compete against big boxes for Holiday sales and get a piece of the NRF's predicted $630.5 billion pie. There is no shortage of creativity needed...

Janelle Kozyra

eTail Therapy for Surviving Holiday Part 3: Help, I Can’t Stop Looking at My Sales Numbers!

E-commerce marketers are, by nature, obsessed with metrics. We’re right there with you. Perhaps no other time leads to more number obsession than Holiday. Ever feel like our friend, Maryanne, here?...

Janelle Kozyra

eTail Therapy for Surviving Holiday Part 2: Keepin’ Up With the Projections

Whether you’re in the office today or in Philly for Shop.org 2015, it’s time to examine another struggle all e-commerce marketers face during Holiday....

Janelle Kozyra

eTail Therapy: 6 Holiday Struggles All E-Commerce Pros Know to Be True (E-book)

eTail Therapy for Surviving Holiday Part 1

Working in the e-commerce world means you are about elbow-deep in everything Holiday right ... about ... now. Working on your mobile strategy? Check. Promotion planning? Check. Tearing your hair out? ...

Janelle Kozyra

What Google Wants You to Know About Google Shopping for Holiday 2015

With back-to-school season in the proverbial rear-view, most e-commerce marketers are putting their full focus on planning for Holiday. Given that, let our gift be the first one you open this year. Th...

Janelle Kozyra

3 Google Shopping Metrics to Outrank the Competition

3 Metrics to Outrank the Competition in Google Shopping

Nowhere can the landscape feel more disorienting than the Google Shopping dashboard. Depending on your product grouping strategy and the size of your product feed, you might have five, 50, or 500 prod...

Janelle Kozyra

5 Tactics to Create a Google Shopping Powerhouse

Google Shopping is a powerful, dynamic, and compelling e-commerce channel. Chances are, you’ve put some serious money and effort into capturing sales from the countless consumers shopping online eve...

Janelle Kozyra

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Authored by Janelle Kozyra

eTail Therapy to Help Retailers Survive Thanksgiving Weekend

The Lighter Side of Holiday Retail Sales Competition

eTail Therapy for Surviving Holiday Part 3: Help, I Can’t Stop Looking at My Sales Numbers!

eTail Therapy for Surviving Holiday Part 2: Keepin’ Up With the Projections

eTail Therapy for Surviving Holiday Part 1

What Google Wants You to Know About Google Shopping for Holiday 2015

5 Tactics to Create a Google Shopping Powerhouse