Janelle Kozyra | Sidecar

How to Use Search Terms to Heat Up Google Shopping ROI (Lessons From a Toy Retailer)

Nevermind the fact that Google still does not allow keyword bidding for Shopping campaigns. Marketers are developing ways to hack keyword bidding -- such as by creating several Shopping campaigns, e...

Janelle Kozyra

How Moosejaw Is Scaling Its E-Commerce Efforts With Google Shopping

Moosejaw continues to grow its e-commerce efforts—and this time, it’s with Google Shopping. The retailer plans to increase its investment this year in Google Shopping product listing ads (PLAs), w...

Janelle Kozyra

Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

If your #1 Google Shopping goal is to improve your return on ad spend (ROAS) or cost/sale, think like an investor. That’s according to one marketing manager from a billion-dollar, U.S.-based departm...

Janelle Kozyra

The Results of Bidding by Margin in Google Shopping

Margin is a key metric for any retailer’s products, and a critical performance indicator for business as a whole. Yet many retail marketers are not thinking of using margin as a central part of t...

Janelle Kozyra

10 Moves to Master Seasonality in Google Shopping

Google Shopping is never a “set it and forget it” proposition—especially if your product catalog experiences seasonality. Holiday. Spring. Back to school. Mother’s Day. Whatever your season...

Janelle Kozyra

Retailers Played Favorites on Mother’s Day—Their Love Went to Google Shopping

Mother’s Day is the third largest retail event on the calendar, trailing only the end-of-year holiday season and back-to-school in total sales. 27.3% of consumers planned to buy their gifts onlin...

Janelle Kozyra

8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec

Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what digital marketing strategies work to grow an online retail business, and what efforts ...

Janelle Kozyra

Roses Are Red, Violets Are Blue … Which States Love Their Valentine More Than You?

Love it or hate it -- Valentine’s Day represents a welcome revenue boost for many retailers in what’s otherwise a traditionally slow shopping month. Americans approach the day with gusto, eagerly ...

Janelle Kozyra

The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here

With Holiday 2015 in the books, you’ve probably spent some time analyzing your data to determine how sales fared, understand the impact of your marketing efforts, and figure out how to crush it in 2...

Janelle Kozyra

eTail Therapy to Help Retailers Survive Thanksgiving Weekend

Amidst the rush to finalize promotions -- and perhaps even squeeze in some shopping yourself -- we offer a helping of eTail therapy, Holiday-style. This is one dish that (we think) will please all pal...

Janelle Kozyra

The Lighter Side of Holiday Retail Sales Competition

The pressure is on for small and mid-sized retailers to compete against big boxes for Holiday sales and get a piece of the NRF's predicted $630.5 billion pie. There is no shortage of creativity needed...

Janelle Kozyra

eTail Therapy for Surviving Holiday Part 3: Help, I Can’t Stop Looking at My Sales Numbers!

E-commerce marketers are, by nature, obsessed with metrics. We’re right there with you. Perhaps no other time leads to more number obsession than Holiday. Ever feel like our friend, Maryanne, here?...

Janelle Kozyra

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Authored by Janelle Kozyra

How to Use Search Terms to Heat Up Google Shopping ROI (Lessons From a Toy Retailer)

How Moosejaw Is Scaling Its E-Commerce Efforts With Google Shopping

Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

The Results of Bidding by Margin in Google Shopping

10 Moves to Master Seasonality in Google Shopping

Retailers Played Favorites on Mother’s Day—Their Love Went to Google Shopping

8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec

Roses Are Red, Violets Are Blue … Which States Love Their Valentine More Than You?

The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here

eTail Therapy to Help Retailers Survive Thanksgiving Weekend

The Lighter Side of Holiday Retail Sales Competition

eTail Therapy for Surviving Holiday Part 3: Help, I Can’t Stop Looking at My Sales Numbers!

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