Janelle Kozyra | Sidecar

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

We held a Sidecar Live Q&A broadcast on March 24, 2020, to discuss how the retail industry can adapt to the fluid landscape created by COVID-19, the disease caused by the coronavirus. We pulled ou...

Janelle Kozyra

4 Amazon Ads Best Practices Borrowed From Google

4 Amazon Ads Best Practices to Borrow From Google

The advertising environments of Amazon and Google aren’t as siloed as you might think. Indeed, Amazon’s ad offerings share similar features to that of Google. And as a result, retail and e-commerc...

Janelle Kozyra

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.

...

Janelle Kozyra

Top 5 AI-Powered Retail Trends You Should Care About

E-commerce retail is abuzz about artificial intelligence (AI), and for good reason: Revenue generated from the direct and indirect application of AI software will grow from $1.38 billion in 2016 to $5...

Janelle Kozyra

Collectibles Retailer Shows How a Small Marketing Team Can Get Started on Google Shopping

Lack of time is one of the worst enemies of small marketing departments. You can only get to so much—whether you have one or two teammates, are the sole marketing person, or the business owner handl...

Janelle Kozyra

How to Use Search Terms to Heat Up Google Shopping ROI (Lessons From a Toy Retailer)

Nevermind the fact that Google still does not allow keyword bidding for Shopping campaigns. Marketers are developing ways to hack keyword bidding -- such as by creating several Shopping campaigns, e...

Janelle Kozyra

How Moosejaw Is Scaling Its E-Commerce Efforts With Google Shopping

Moosejaw continues to grow its e-commerce efforts—and this time, it’s with Google Shopping. The retailer plans to increase its investment this year in Google Shopping product listing ads (PLAs), w...

Janelle Kozyra

Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

If your #1 Google Shopping goal is to improve your return on ad spend (ROAS) or cost/sale, think like an investor. That’s according to one marketing manager from a billion-dollar, U.S.-based departm...

Janelle Kozyra

The Results of Bidding by Margin in Google Shopping

Margin is a key metric for any retailer’s products, and a critical performance indicator for business as a whole. Yet many retail marketers are not thinking of using margin as a central part of t...

Janelle Kozyra

10 Moves to Master Seasonality in Google Shopping

Google Shopping is never a “set it and forget it” proposition—especially if your product catalog experiences seasonality. Holiday. Spring. Back to school. Mother’s Day. Whatever your season...

Janelle Kozyra

Retailers Played Favorites on Mother’s Day—Their Love Went to Google Shopping

Mother’s Day is the third largest retail event on the calendar, trailing only the end-of-year holiday season and back-to-school in total sales. 27.3% of consumers planned to buy their gifts onlin...

Janelle Kozyra

8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec

Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what digital marketing strategies work to grow an online retail business, and what efforts ...

Janelle Kozyra

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Authored by Janelle Kozyra

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

4 Amazon Ads Best Practices to Borrow From Google

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Top 5 AI-Powered Retail Trends You Should Care About

Collectibles Retailer Shows How a Small Marketing Team Can Get Started on Google Shopping

How to Use Search Terms to Heat Up Google Shopping ROI (Lessons From a Toy Retailer)

How Moosejaw Is Scaling Its E-Commerce Efforts With Google Shopping

Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

The Results of Bidding by Margin in Google Shopping

10 Moves to Master Seasonality in Google Shopping

Retailers Played Favorites on Mother’s Day—Their Love Went to Google Shopping

8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec

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