Ellen Harvey | Sidecar

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

One of the most important but often overlooked aspects of Google Shopping is the retailer’s product feed. It is the foundation on which a successful Google Shopping strategy is built. If the feed is...

Ellen Harvey

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...

Ellen Harvey

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...

Ellen Harvey

How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

The Google Ads platform has undergone tremendous transformation in recent years. In 2017 Google Shopping reached a critical tipping point, capturing 53% of retailers’ Google Ads budgets. In 2018 Goo...

Ellen Harvey

Retailers Might Be Shooting Themselves in the Foot with Personalized Pricing

Personalization has come to dominate the world of online retail. Whether retailers are delivering more targeted marketing messages or providing custom product recommendations, personalization has perm...

Ellen Harvey

2019 Retail Forecast: Thought Leaders Reveal 5 Opportunities to Watch This Year

As we enter the first weeks of 2019, and retailers finalize their plans for the year ahead, it’s important to understand what new opportunities are shaping the retail landscape. Throughout 2018, Sid...

Ellen Harvey

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

When and how consumers shop during the holiday season is changing. Sidecar analyzed the Google Ads accounts of its U.S. retail customers from Nov. 1 to Nov. 15, 2018, and compared performance to the s...

Ellen Harvey

Keeping Up With Google: What Is Target ROAS?

Updated on 3/24/2021 Return on Advertising Spend (ROAS) is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS,...

Ellen Harvey

Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee

Retailers have been playing a price war game for years, with the victor supposedly being the store that offers the lowest priced item. Unfortunately, it’s a war that most retailers cannot win. Altho...

Ellen Harvey

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Authored by Ellen Harvey

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

Retailers Might Be Shooting Themselves in the Foot with Personalized Pricing

2019 Retail Forecast: Thought Leaders Reveal 5 Opportunities to Watch This Year

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

Keeping Up With Google: What Is Target ROAS?

Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee

How Habit-Building Mobile Apps Can Transform Shoppers into Superfans: A Conversation with Rebecca Wang

How Data Models Will Power Retail Promotions of the Future: A Conversation with MIT’s Georgia Perakis

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