Ellen Harvey | Sidecar

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

Technology is not the only factor redefining e-commerce marketing. People are. The people that make up high-performing e-commerce marketing teams create a model for us all. For instance, Christina Cop...

Ellen Harvey

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

Data can make or break an e-commerce marketing campaign. Given its importance, you may be surprised to find that data is not always the driver behind e-commerce marketers’ decisions. According to ...

Ellen Harvey

Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed

The inaugural season of the Retail Uncharted podcast is coming to a close. This year we dove into a wide range of topics from the impact of neuromarketing on retail to leading a business during a pand...

Ellen Harvey

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

Omnichannel retail has expanded rapidly amid the COVID-19 pandemic. Due to shipping constraints and limited product availability, shoppers are looking for greater flexibility to fulfill their orders. ...

Ellen Harvey

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

Retail is fundamentally changing, says Jeremy Cornfeldt. To stand out from the competition, he says, “It’s not just about transactions. Retailers need to build a soul for their brand and what it s...

Ellen Harvey

iProspect’s CEO on Leading During the Pandemic

Over the past several months, marketing leaders have had to remain flexible in the face of new circumstances. With online shopping expanding dramatically, brands have worked hard to develop new strate...

Ellen Harvey

Google’s Head of Retail on How to Win the 2020 Holiday Season

Online shopping has grown more in the last six months than it has in the 10 previous years, which creates a unique set of challenges and opportunities for retailers. 54% of consumers purchased from ne...

Ellen Harvey

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Differentiation is critical to retail success, says Michael Rubin, founder and executive chairman of Fanatics, the largest provider of licensed sports merchandise, and Rue Gilt Groupe, a leading off-p...

Ellen Harvey

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

The value of non-branded search traffic isn’t as top of mind as it should be for many retailers. Non-branded traffic comes from general search queries that are often research-based. When viewed thro...

Ellen Harvey

4 Trends Drove Retailers’ Google Ad Spend +28% During Cyber Five 2019

Cyber Five 2019 was a banner year for retailers on Google Ads. They increased spend 28% year over year during the Cyber Five period. Engagement also reached all-time highs with total clicks on Google ...

Ellen Harvey

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...

Ellen Harvey

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Google has released new tools to enable audience targeting on paid search. Unfortunately, many retailers misuse these features. Segmenting audiences into site visitors, cart abandoners, or past custom...

Ellen Harvey

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Authored by Ellen Harvey

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

iProspect’s CEO on Leading During the Pandemic

Google’s Head of Retail on How to Win the 2020 Holiday Season

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

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