Ellen Harvey | Sidecar

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Differentiation is critical to retail success, says Michael Rubin, founder and executive chairman of Fanatics, the largest provider of licensed sports merchandise, and Rue Gilt Groupe, a leading off-p...

Ellen Harvey

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

The value of non-branded search traffic isn’t as top of mind as it should be for many retailers. Non-branded traffic comes from general search queries that are often research-based. When viewed thro...

Ellen Harvey

4 Trends Drove Retailers’ Google Ad Spend +28% During Cyber Five 2019

Cyber Five 2019 was a banner year for retailers on Google Ads. They increased spend 28% year over year during the Cyber Five period. Engagement also reached all-time highs with total clicks on Google ...

Ellen Harvey

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...

Ellen Harvey

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Google has released new tools to enable audience targeting on paid search. Unfortunately, many retailers misuse these features. Segmenting audiences into site visitors, cart abandoners, or past custom...

Ellen Harvey

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform, slated to capture 8.8% of all digital advertising dollars in 2019. That’s just behind Goo...

Ellen Harvey

3 Questions You Need to Ask Before Advertising on Amazon

Are you ready to advertise on Amazon? Before jumping in, retail marketers will want to consider a few key factors, including ad eligibility and the cost to participate in the platform. Unlike Google a...

Ellen Harvey

5 Things You May Not Know About Paid Search Match Types

Retail marketers spend a huge amount of time conducting keyword research to understand what type of queries drive the most valuable traffic to their paid search ads on Google. Identifying the most rel...

Ellen Harvey

A Beginner’s Guide to Amazon Ad Formats

Amazon is quickly becoming a must-have performance marketing channel, capturing ad spend that may soon rival Facebook and Google. The difference between the channels is that, unlike Facebook and Googl...

Ellen Harvey

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

One of the most important but often overlooked aspects of Google Shopping is the retailer’s product feed. It is the foundation on which a successful Google Shopping strategy is built. If the feed is...

Ellen Harvey

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...

Ellen Harvey

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...

Ellen Harvey

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Authored by Ellen Harvey

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

3 Questions You Need to Ask Before Advertising on Amazon

5 Things You May Not Know About Paid Search Match Types

A Beginner’s Guide to Amazon Ad Formats

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

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