Ellen Harvey | Sidecar

Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

With Google delaying it’s cookie tracking ban, it may seem like retail marketers have a reprieve and can pause their preparation for a future without cookies. That assumption is problematic, says Na...

Ellen Harvey

Back-to-School Shopping Retail Uncharted

It’s Not Over: Demand Remains High for Back-to-School Shopping

Back-to-school shopping doesn’t look the same as it did in 2020, but it also doesn’t look like 2019 or 2018, says Sidecar’s Senior Customer Strategy Manager Brice Dunn, speaking on the Retail Un...

Ellen Harvey

Online Customer Experience: The Plot Thickens With Coupon Codes

If there is one place that retailers have complete control of the online customer experience it’s their websites. That’s the traditional view, but the reality, says Clean.io Chief Marketing Office...

Ellen Harvey

Retailers Race for a Slice of the $25B Livestream Shopping Pie

Livestream shopping is on the verge of re-shaping up e-commerce in the U.S. It emerged as an innovation early in the pandemic, when retailers were eager to find new ways to engage shoppers online. Tod...

Ellen Harvey

OfficeSupply.com’s Plan to Win Back-to-School Marketing

2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...

Ellen Harvey

What Retailers Still Get Wrong About Customer Experience

Shopper expectations have reached new heights on the heels of the pandemic and emerging technology, says Blake Morgan, a customer experience futurist and author. Her own experience during the pandemic...

Ellen Harvey

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Google announced in 2020 that it would phase out support for third-party cookies on Chrome, and in 2021 announced that it would no longer support cookie-based targeting in any of its products. The goa...

Ellen Harvey

Retailers Expect Another Banner Year of Amazon Ad Growth

Consumer demand remains high on Amazon, even after the pandemic shopping surge. The reason is that shoppers have become more comfortable than ever shopping online, says Brittany Lerario, Director of C...

Ellen Harvey

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

As movie theaters and concert venues closed their doors during the pandemic, many shoppers turned to books, music, and video to fill the gap. Throughout 2020 retailers advertising on Google Ads experi...

Ellen Harvey

In 2021 Consumers and Retailers Are Finally Ready for Social Commerce

Some retailers have been hesitant to buy into Facebook and Instagram advertising. Skeptical retailers believed the two platforms’ primary benefit was upper-funnel brand awareness. That made it diffi...

Ellen Harvey

Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

Buying paper towels or dishwasher detergent may not seem aspirational, but according to shopper psychologist Chris Gray, every purchase a shopper makes is about improving her future. “Shopping behav...

Ellen Harvey

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

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Authored by Ellen Harvey

Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

It’s Not Over: Demand Remains High for Back-to-School Shopping

Online Customer Experience: The Plot Thickens With Coupon Codes

OfficeSupply.com’s Plan to Win Back-to-School Marketing

What Retailers Still Get Wrong About Customer Experience

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Retailers Expect Another Banner Year of Amazon Ad Growth

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

Why Toys and Hobbies Ads Surged During the Pandemic

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