Ellen Harvey | Sidecar

OfficeSupply.com’s Plan to Win Back-to-School Marketing

2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...

Ellen Harvey

What Retailers Still Get Wrong About Customer Experience

Shopper expectations have reached new heights on the heels of the pandemic and emerging technology, says Blake Morgan, a customer experience futurist and author. Her own experience during the pandemic...

Ellen Harvey

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Google announced in 2020 that it would phase out support for third-party cookies on Chrome, and in 2021 announced that it would no longer support cookie-based targeting in any of its products. The goa...

Ellen Harvey

Retailers Expect Another Banner Year of Amazon Ad Growth

Consumer demand remains high on Amazon, even after the pandemic shopping surge. The reason is that shoppers have become more comfortable than ever shopping online, says Brittany Lerario, Director of C...

Ellen Harvey

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

As movie theaters and concert venues closed their doors during the pandemic, many shoppers turned to books, music, and video to fill the gap. Throughout 2020 retailers advertising on Google Ads experi...

Ellen Harvey

In 2021 Consumers and Retailers Are Finally Ready for Social Commerce

Some retailers have been hesitant to buy into Facebook and Instagram advertising. Skeptical retailers believed the two platforms’ primary benefit was upper-funnel brand awareness. That made it diffi...

Ellen Harvey

Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

Buying paper towels or dishwasher detergent may not seem aspirational, but according to shopper psychologist Chris Gray, every purchase a shopper makes is about improving her future. “Shopping behav...

Ellen Harvey

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Health and beauty online sales surged in 2020. Shoppers invested heavily in medical supplies like masks, hand sanitizer, and wipes and the cost to compete for these terms on Google Ads increased as di...

Ellen Harvey

2020 Was a Monumental Year for Sporting Goods on Google Ads

While gyms across the U.S. shut down and consumers were stuck at home, sporting goods retailers thrived online. Shoppers were eager to bring the gym home and embrace healthy lifestyles during a stress...

Ellen Harvey

The Best Google Ads Strategy in 2020 Embraced Flexibility

Many retailers who increased marketing spend on Google Ads during the most uncertain times in the pandemic saw big gains. When online shopping surged in March and April of 2020, retailers who decided ...

Ellen Harvey

Amazon Ad Performance Is a Mystery No Longer with the 2021 Benchmarks Report

Understanding whether your organization is taking full advantage of advertising opportunities on Amazon is a big challenge. Amazon only reports a limited amount of historical data, so how can you dete...

Ellen Harvey

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Authored by Ellen Harvey

OfficeSupply.com’s Plan to Win Back-to-School Marketing

What Retailers Still Get Wrong About Customer Experience

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Retailers Expect Another Banner Year of Amazon Ad Growth

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

Why Toys and Hobbies Ads Surged During the Pandemic

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

2020 Was a Monumental Year for Sporting Goods on Google Ads

The Best Google Ads Strategy in 2020 Embraced Flexibility

Amazon Ad Performance Is a Mystery No Longer with the 2021 Benchmarks Report

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