A Beginner’s Guide to Amazon Ad Formats
Amazon is quickly becoming a must-have performance marketing channel, capturing ad spend that may soon rival Facebook and Google. The difference between the channels is that, unlike Facebook and Googl...
Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder
One of the most important but often overlooked aspects of Google Shopping is the retailer’s product feed. It is the foundation on which a successful Google Shopping strategy is built. If the feed is...
Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.
Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...
Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.
Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...
How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.
The Google Ads platform has undergone tremendous transformation in recent years. In 2017 Google Shopping reached a critical tipping point, capturing 53% of retailers’ Google Ads budgets. In 2018 Goo...
Retailers Might Be Shooting Themselves in the Foot with Personalized Pricing
Personalization has come to dominate the world of online retail. Whether retailers are delivering more targeted marketing messages or providing custom product recommendations, personalization has perm...
2019 Retail Forecast: Thought Leaders Reveal 5 Opportunities to Watch This Year
As we enter the first weeks of 2019, and retailers finalize their plans for the year ahead, it’s important to understand what new opportunities are shaping the retail landscape. Throughout 2018, Sid...
Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee
Retailers have been playing a price war game for years, with the victor supposedly being the store that offers the lowest priced item. Unfortunately, it’s a war that most retailers cannot win. Altho...
How Customer Reviews Can Spur a 270% Increase in Conversions: A Conversation With The Spiegel Research Center
Word of mouth has been the holy grail of retailer marketing for decades. Countless research indicates that receiving recommendations from other customers significantly impacts the final purchase decis...
How Habit-Building Mobile Apps Can Transform Shoppers into Superfans: A Conversation with Rebecca Wang
Mobile shopping is one of the most transformative trends in the retail industry. Not only does it craft more immediate and convenient shopping experiences, but mobile changes consumer shopping behavio...
How Data Models Will Power Retail Promotions of the Future: A Conversation with MIT’s Georgia Perakis
Retailers are becoming savvier about how they use data to deliver targeted offerings to consumers. They understand, based on past interactions or demographic information, what marketing mix to employ ...
Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen
Department stores have undergone massive changes over the past several decades, and many of those changes are instructive to the retail industry at large. In fact, a pendulum swing is occuring within ...
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