Ellen Harvey | Sidecar

Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee

Retailers have been playing a price war game for years, with the victor supposedly being the store that offers the lowest priced item. Unfortunately, it’s a war that most retailers cannot win. Altho...

Ellen Harvey

How Customer Reviews Can Spur a 270% Increase in Conversions: A Conversation With The Spiegel Research Center

Word of mouth has been the holy grail of retailer marketing for decades. Countless research indicates that receiving recommendations from other customers significantly impacts the final purchase decis...

Ellen Harvey

How Habit-Building Mobile Apps Can Transform Shoppers into Superfans: A Conversation with Rebecca Wang

Mobile shopping is one of the most transformative trends in the retail industry. Not only does it craft more immediate and convenient shopping experiences, but mobile changes consumer shopping behavio...

Ellen Harvey

How Data Models Will Power Retail Promotions of the Future: A Conversation with MIT’s Georgia Perakis

Retailers are becoming savvier about how they use data to deliver targeted offerings to consumers. They understand, based on past interactions or demographic information, what marketing mix to employ ...

Ellen Harvey

Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen

Department stores have undergone massive changes over the past several decades, and many of those changes are instructive to the retail industry at large. In fact, a pendulum swing is occuring within ...

Ellen Harvey

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

Manual management of Google Shopping is not just time consuming for marketing teams, it actually prevents marketers from developing the most effective strategy for their business. Because they’re mi...

Ellen Harvey

Michael Schrage How to Invest in Customers

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

In a conversation with Sidecar, Schrage says that this idea of investing in customers is not entirely new. The most successful companies today have embraced this paradigm shift by making their custome...

Ellen Harvey

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...

Ellen Harvey

Retailers Need to Prepare for the AI Assistant Revolution: A Conversation with Marketing Professor and Author Niraj Dawar

In this Sidecar interview, Ivey Business School marketing professor and author Niraj Dawar explains how AI assistants will transform the retail industry by usurping the coveted “last customer intera...

Ellen Harvey

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Authored by Ellen Harvey

Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee

How Habit-Building Mobile Apps Can Transform Shoppers into Superfans: A Conversation with Rebecca Wang

How Data Models Will Power Retail Promotions of the Future: A Conversation with MIT’s Georgia Perakis

Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Retailers Need to Prepare for the AI Assistant Revolution: A Conversation with Marketing Professor and Author Niraj Dawar

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out