Ellen Harvey | Sidecar

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Google has released new tools to enable audience targeting on paid search. Unfortunately, many retailers misuse these features. Segmenting audiences into site visitors, cart abandoners, or past custom...

Ellen Harvey

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform, slated to capture 8.8% of all digital advertising dollars in 2019. That’s just behind Goo...

Ellen Harvey

3 Questions You Need to Ask Before Advertising on Amazon

Are you ready to advertise on Amazon? Before jumping in, retail marketers will want to consider a few key factors, including ad eligibility and the cost to participate in the platform. Unlike Google a...

Ellen Harvey

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

When and how consumers shop during the holiday season is changing. Sidecar analyzed the Google Ads accounts of its U.S. retail customers from Nov. 1 to Nov. 15, 2018, and compared performance to the s...

Ellen Harvey

5 Things You May Not Know About Paid Search Match Types

Retail marketers spend a huge amount of time conducting keyword research to understand what type of queries drive the most valuable traffic to their paid search ads on Google. Identifying the most rel...

Ellen Harvey

A Beginner’s Guide to Amazon Ad Formats

Amazon is quickly becoming a must-have performance marketing channel, capturing ad spend that may soon rival Facebook and Google. The difference between the channels is that, unlike Facebook and Googl...

Ellen Harvey

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

One of the most important but often overlooked aspects of Google Shopping is the retailer’s product feed. It is the foundation on which a successful Google Shopping strategy is built. If the feed is...

Ellen Harvey

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...

Ellen Harvey

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...

Ellen Harvey

How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

The Google Ads platform has undergone tremendous transformation in recent years. In 2017 Google Shopping reached a critical tipping point, capturing 53% of retailers’ Google Ads budgets. In 2018 Goo...

Ellen Harvey

Retailers Might Be Shooting Themselves in the Foot with Personalized Pricing

Personalization has come to dominate the world of online retail. Whether retailers are delivering more targeted marketing messages or providing custom product recommendations, personalization has perm...

Ellen Harvey

2019 Retail Forecast: Thought Leaders Reveal 5 Opportunities to Watch This Year

As we enter the first weeks of 2019, and retailers finalize their plans for the year ahead, it’s important to understand what new opportunities are shaping the retail landscape. Throughout 2018, Sid...

Ellen Harvey

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Authored by Ellen Harvey

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

3 Questions You Need to Ask Before Advertising on Amazon

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

5 Things You May Not Know About Paid Search Match Types

A Beginner’s Guide to Amazon Ad Formats

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

Retailers Might Be Shooting Themselves in the Foot with Personalized Pricing

2019 Retail Forecast: Thought Leaders Reveal 5 Opportunities to Watch This Year