Ellen Harvey | Sidecar

Keeping Up With Google: What Are Merchant Card Ads?

Google is testing out new automation features on Google Shopping. The latest experiment is Merchant Card Ads, an automated mobile ad format that showcases a single product listing from a retailer’s ...

Ellen Harvey

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

Shopping has changed dramatically since 2020 when COVID-19 upended economic and behavioral norms across the globe. Some retailers welcomed a slew of new customers while others lost long-time shoppers ...

Ellen Harvey

The Key to Untangling the Holiday Supply Chain Knot Is This

While shipping challenges are nothing new in the post-COVID-19 world, this year’s holiday supply chain backlog is unique. “This has really been a year and a half in the making,” says Sidecar Dir...

Ellen Harvey

Online Marketplaces & Thriving Sales Are Hard to Ignore for Retailers

When shoppers think about making a purchase online, over half of them consider searching for that product on Amazon, according to Digital Commerce 360. “With each year that passes, it’s becomi...

Ellen Harvey

Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

With Google delaying it’s cookie tracking ban, it may seem like retail marketers have a reprieve and can pause their preparation for a future without cookies. That assumption is problematic, says Na...

Ellen Harvey

Back-to-School Shopping Retail Uncharted

It’s Not Over: Demand Remains High for Back-to-School Shopping

Back-to-school shopping doesn’t look the same as it did in 2020, but it also doesn’t look like 2019 or 2018, says Sidecar’s Senior Customer Strategy Manager Brice Dunn, speaking on the Retail Un...

Ellen Harvey

Online Customer Experience: The Plot Thickens With Coupon Codes

If there is one place that retailers have complete control of the online customer experience it’s their websites. That’s the traditional view, but the reality, says Clean.io Chief Marketing Office...

Ellen Harvey

Retailers Race for a Slice of the $25B Livestream Shopping Pie

Livestream shopping is on the verge of re-shaping up e-commerce in the U.S. It emerged as an innovation early in the pandemic, when retailers were eager to find new ways to engage shoppers online. Tod...

Ellen Harvey

OfficeSupply.com’s Plan to Win Back-to-School Marketing

2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...

Ellen Harvey

What Retailers Still Get Wrong About Customer Experience

Shopper expectations have reached new heights on the heels of the pandemic and emerging technology, says Blake Morgan, a customer experience futurist and author. Her own experience during the pandemic...

Ellen Harvey

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Google announced in 2020 that it would phase out support for third-party cookies on Chrome, and in 2021 announced that it would no longer support cookie-based targeting in any of its products. The goa...

Ellen Harvey

Retailers Expect Another Banner Year of Amazon Ad Growth

Consumer demand remains high on Amazon, even after the pandemic shopping surge. The reason is that shoppers have become more comfortable than ever shopping online, says Brittany Lerario, Director of C...

Ellen Harvey

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Authored by Ellen Harvey

Keeping Up With Google: What Are Merchant Card Ads?

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

The Key to Untangling the Holiday Supply Chain Knot Is This

Online Marketplaces & Thriving Sales Are Hard to Ignore for Retailers

Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

It’s Not Over: Demand Remains High for Back-to-School Shopping

Online Customer Experience: The Plot Thickens With Coupon Codes

OfficeSupply.com’s Plan to Win Back-to-School Marketing

What Retailers Still Get Wrong About Customer Experience

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Retailers Expect Another Banner Year of Amazon Ad Growth

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