Ellen Harvey | Sidecar

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

Omnichannel retail has expanded rapidly amid the COVID-19 pandemic. Due to shipping constraints and limited product availability, shoppers are looking for greater flexibility to fulfill their orders. ...

Ellen Harvey

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

Retail is fundamentally changing, says Jeremy Cornfeldt. To stand out from the competition, he says, “It’s not just about transactions. Retailers need to build a soul for their brand and what it s...

Ellen Harvey

iProspect’s CEO on Leading During the Pandemic

Over the past several months, marketing leaders have had to remain flexible in the face of new circumstances. With online shopping expanding dramatically, brands have worked hard to develop new strate...

Ellen Harvey

Google’s Head of Retail on How to Win the 2020 Holiday Season

Online shopping has grown more in the last six months than it has in the 10 previous years, which creates a unique set of challenges and opportunities for retailers. 54% of consumers purchased from ne...

Ellen Harvey

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Differentiation is critical to retail success, says Michael Rubin, founder and executive chairman of Fanatics, the largest provider of licensed sports merchandise, and Rue Gilt Groupe, a leading off-p...

Ellen Harvey

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

The value of non-branded search traffic isn’t as top of mind as it should be for many retailers. Non-branded traffic comes from general search queries that are often research-based. When viewed thro...

Ellen Harvey

4 Trends Drove Retailers’ Google Ad Spend +28% During Cyber Five 2019

Cyber Five 2019 was a banner year for retailers on Google Ads. They increased spend 28% year over year during the Cyber Five period. Engagement also reached all-time highs with total clicks on Google ...

Ellen Harvey

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

Amazon’s Prime Day has become a massive shopping holiday. Prime Day 2019 sales increased 71% over 2018 sales, exceeding $7 billion, according to Internet Retailer. But what’s the best way to capit...

Ellen Harvey

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Google has released new tools to enable audience targeting on paid search. Unfortunately, many retailers misuse these features. Segmenting audiences into site visitors, cart abandoners, or past custom...

Ellen Harvey

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform, slated to capture 8.8% of all digital advertising dollars in 2019. That’s just behind Goo...

Ellen Harvey

3 Questions You Need to Ask Before Advertising on Amazon

Are you ready to advertise on Amazon? Before jumping in, retail marketers will want to consider a few key factors, including ad eligibility and the cost to participate in the platform. Unlike Google a...

Ellen Harvey

5 Things You May Not Know About Paid Search Match Types

Retail marketers spend a huge amount of time conducting keyword research to understand what type of queries drive the most valuable traffic to their paid search ads on Google. Identifying the most rel...

Ellen Harvey

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Authored by Ellen Harvey

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

iProspect’s CEO on Leading During the Pandemic

Google’s Head of Retail on How to Win the 2020 Holiday Season

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

How Important Are Prime Day Promotions to Retailers’ Bottom Line?

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

3 Questions You Need to Ask Before Advertising on Amazon

5 Things You May Not Know About Paid Search Match Types

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