Ellen Harvey | Sidecar

Why Facebook Advertising Is Vital to AllHeart’s Revenue Growth

“Facebook Advertising has become vital to our business,” said Randall Evenson, the paid search, paid social, and SEO manager at online medical apparel and equipment retailer AllHeart. “We realiz...

Ellen Harvey

3 Ways Marketing Leadership Can Build Stronger Teams

Twenty-nine percent of e-commerce marketing CEOs and CMOs believe they don’t have the training and skills they need to succeed in their careers the next 12-24 months. Of all roles surveyed in the 20...

Ellen Harvey

3 Growth Hacks E-Commerce Marketers Need for Their Careers

Sidecar hosted a webinar exclusively for managers and associates, outlining five growth strategies to advance their e-commerce marketing careers. We culled our advice from extensive research that Side...

Ellen Harvey

How Retail Marketers Can Ride the “Silver Surge” of Baby Boomer Online Shopping

If it wasn’t clear before, the pandemic has clarified it: Baby Boomers are the most valuable shopping demographic for online retailers. Despite their smaller numbers, Baby Boomers have more buying p...

Ellen Harvey

How to Advance Your Marketing Career With the 2021 E-Commerce Marketer Survey

If e-commerce marketers don’t understand how their day-to-day work fits into the larger mission of their team or aligns with industry-wide trends, it’s difficult to plan for success in their marke...

Ellen Harvey

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

Technology is not the only factor redefining e-commerce marketing. People are. The people that make up high-performing e-commerce marketing teams create a model for us all. For instance, Christina Cop...

Ellen Harvey

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

Data can make or break an e-commerce marketing campaign. Given its importance, you may be surprised to find that data is not always the driver behind e-commerce marketers’ decisions. According to ...

Ellen Harvey

Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed

The inaugural season of the Retail Uncharted podcast is coming to a close. This year we dove into a wide range of topics from the impact of neuromarketing on retail to leading a business during a pand...

Ellen Harvey

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

Omnichannel retail has expanded rapidly amid the COVID-19 pandemic. Due to shipping constraints and limited product availability, shoppers are looking for greater flexibility to fulfill their orders. ...

Ellen Harvey

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

Retail is fundamentally changing, says Jeremy Cornfeldt. To stand out from the competition, he says, “It’s not just about transactions. Retailers need to build a soul for their brand and what it s...

Ellen Harvey

iProspect’s CEO on Leading During the Pandemic

Over the past several months, marketing leaders have had to remain flexible in the face of new circumstances. With online shopping expanding dramatically, brands have worked hard to develop new strate...

Ellen Harvey

Google’s Head of Retail on How to Win the 2020 Holiday Season

Online shopping has grown more in the last six months than it has in the 10 previous years, which creates a unique set of challenges and opportunities for retailers. 54% of consumers purchased from ne...

Ellen Harvey

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Authored by Ellen Harvey

Why Facebook Advertising Is Vital to AllHeart’s Revenue Growth

3 Ways Marketing Leadership Can Build Stronger Teams

3 Growth Hacks E-Commerce Marketers Need for Their Careers

How Retail Marketers Can Ride the “Silver Surge” of Baby Boomer Online Shopping

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

iProspect’s CEO on Leading During the Pandemic

Google’s Head of Retail on How to Win the 2020 Holiday Season

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