When was the last time you bought something without seeing it first?
We humans are visual creatures. This trait evolved from our primitive beginnings as hunter-gatherers searching for fo...
Founded in 2011, Snapchat now boasts 150 million daily active users. Despite this explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.
But Snap...
Once again, ‘tis the season for year-end roundups. When we sat down to discuss the changes Google made this year to its search engine results page (SERP), one thing stood out: the heightened prom...
Last week, Facebook-owned Instagram launched its beta test of shop tags within photo posts to explore whether inspiring visual content coupled with ease of purchase can transform casual scrolling i...
Independence Day isn’t here quite yet, but you might want to bust out the fireworks a few days early. On Monday, Google announced that it would launch Customer Match for Shopping campaigns.
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We’ve been thinking a lot about how we can innovate our technology to build on the cost/sale and ROAS improvements (efficiency) it already drives for retailers’ Google Shopping campaigns. And o...
Google Shopping is red-hot, with new retailers joining the party each day. And one of the first things newcomers notice when setting up their initial campaigns is the fact that you cannot bid on ke...
Retailers and shoppers alike can’t get enough of Google Shopping; retailers know that Google Shopping PLAs convert at a higher rate than other traffic sources, while their customers love browsing...
Nearly half of all traffic to e-commerce sites originates from mobile devices, according to the 2015 IBM Digital Analytics Benchmark report. Ignoring mobile traffic means you’re not even in the r...
