Belle Phanawat, Author at Sidecar Discover

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Authored by Belle Phanawat

What’s the Difference Between Dynamic Search Ads & Responsive Search Ads?

Google continues to release new automation tools to simplify paid search advertising. Two of its biggest rollouts in recent years include Dynamic Search Ads (DSAs) and Responsive Search Ads (RSAs), bo...

Belle Phanawat

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right

Quality score is a critical part of a successful Google paid search campaign. It determines how relevant retailers’ ads are. The more relevant the ad, the higher that ad appears in search and the lo...

Belle Phanawat

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MASTER NEW OPPORTUNITIES IN RETAIL

Stay connected with the latest research and commentary by and for retail marketing leaders, direct to your inbox.

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PUBLICATIONS
2019 Benchmarks Report: Google Ads In Retail
The Rise of Amazoogle
3 Ways Retailers Can Amplify Revenue With Cohesive Search & Shopping Strategies on Google
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THINK DIFFERENTLY ABOUT DIGITAL MARKETING FOR RETAIL

What’s the Difference Between Dynamic Search Ads & Responsive Search Ads?

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right