Andre Golsorkhi

The Future of Search for Retail Marketers? Google Shopping Ads

Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers.
Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing th...

Andre Golsorkhi

A Step Closer to Solving E-Commerce’s Mobile Conversion Problem

Mobile conversion has plagued us for years and yet no one has upended the current experience to deliver a superior solution. With the present state of affairs, we’re dealing with a lot of friction -...

Andre Golsorkhi

Google Shopping Dominates as First Quarter MVP

For some retailers, Q1 is their “holiday.” Consumers are making their New Year’s resolutions, and they want to buy products that help them get fit, get healthy, and get organized. For most re...

Andre Golsorkhi

The 7 Biggest E-Commerce Opportunities of 2016

The first week of a new year is unlike any other week of the year. If you’re like me, you’ve got what feels like a million thoughts and emotions running through your head. You could be excited....

Andre Golsorkhi

Can Facebook Solve the Family Attribution Gap?

Attribution. It’s a big challenge for e-commerce marketers. Most of these pros use a bevy of technologies and methodologies to concoct their attribution approach. They assign weights to actions acro...

Andre Golsorkhi

The Year of Data-Driven Marketing? Not for the E-Commerce Marketer

Are you guys tired of hearing that 2015 is the year of data-driven marketing? You really can’t escape this theme if you tried. A Google search (2015 + marketing + data-driven) returns over 36 milli...

Andre Golsorkhi

Google’s First Steps Toward a Cookie-Free Tomorrow

With cookies severely restricted in the European Union and big browser companies like Mozilla deciding to prioritize privacy over data collection, it's no surprise that there's been a scramble to deve...

Andre Golsorkhi

No, Google Isn’t Selling Banner Ads

Charles Arthur is a prominent tech journalist in the UK with an impressive resume and a large, engaged following. He can be provocative, yes, but he’s generally correct, or at least fair, in his wri...

Andre Golsorkhi

Google Gives Marketers Power to Open or Close Attribution Windows

The 30-day conversion window has been a staple in Google AdWords—and the many other digital ad platforms trying to model themselves after it. But that’s all about to change, now that Google has...

Andre Golsorkhi

Google Knows Best With Its Release of the Multi-Tab Gmail Inbox

I’ve been following the rollout of the new multi-tab Gmail inbox, and the retail world’s reaction to it, ever since the company announced its impending arrival in May, and so far, here’s what I ...

Andre Golsorkhi

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Authored by Andre Golsorkhi

The Future of Search for Retail Marketers? Google Shopping Ads

A Step Closer to Solving E-Commerce’s Mobile Conversion Problem

Google Shopping Dominates as First Quarter MVP

Can Facebook Solve the Family Attribution Gap?

The Year of Data-Driven Marketing? Not for the E-Commerce Marketer

Google’s First Steps Toward a Cookie-Free Tomorrow

No, Google Isn’t Selling Banner Ads

Google Gives Marketers Power to Open or Close Attribution Windows

Google Knows Best With Its Release of the Multi-Tab Gmail Inbox