Few marketers believed e-commerce would be a sustainable business model at its conception in the 1970s. The development of the internet in the 1990s changed the way consumers search and shop and introduced a new, digital way to buy goods and services.
A Periscope by McKinsey survey revealed that at least 70% of consumers partake in some form of online shopping activity. Pew Research concludes that eight in 10 Americans are now shopping online. eMarketer states global retail e-commerce sales reached a record $2.3 trillion in 2017.
More and more consumers are using the internet to shop. But where are they going to do it?
Enter Amazon and Google, two companies at the forefront of e-commerce innovation. The two companies have paved unique paths in the space over the last three decades. One is a one-stop shop for all things retail while the other is an informational hub rooted in simple search.
Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace of the retail world. Every retailer should think about these values as the e-commerce landscape shifts.
In this Sidecar Point of View, The Rise of “Amazoogle”: How Amazon and Google Have Shaped Modern E-Commerce and What Retailers Can Do to Navigate the Space, learn how Amazon and Google have influenced and competed with each other to become two of the biggest names in e-commerce. Retailers will also find the tactics needed to stand upright alongside the two titans as they expand their retail footprint.