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Big Game? Big Google Shopping Opportunity – E-Commerce Marketing Minutes

Mike Perekupka

Whether it’s March Madness, The Stanley Cup Finals, The Olympics, or this coming weekend’s Super Bowl Sunday, a big sporting event usually means more searches for the competing teams — and their merchandise.

Just take a look at the spikes in Google searches for the two teams playing in the upcoming contest:

Big game, big google shopping opportunity

Do you sell sports-themed merchandise or team apparel? Learn how to use the AdWords geotargeting feature to rewrite your Google Shopping playbook and capitalize on increased search volume for different regions’ home teams in our E-Commerce Marketing Minutes series.

And here’s a look at the whiteboard for those following along at home (or the office):

How to Use Adwords Geotargeting to Capitalize on the Big Game


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