Let’s look at the stats: mobile now accounts for half of all e-commerce traffic, and 65% of consumers use a smartphone to start their shopping journeys.
But there’s a catch — e-commerce marketers consistently find that all this smartphone traffic converts at roughly half the rate of desktop traffic. So what’s an e-commerce marketer to do? How can mobile be so important to e-commerce and yet still be such a difficult nut to crack?
There’s hope in sight: Google Shopping Product Listing Ads (PLAs) could hold the key to unlocking mobile e-commerce opportunities by reliably turning this wave of traffic into strategies to increase sales.
Here’s the case for why Google Shopping Product Listing Ads matter for mobile, and why you should care.
Why Do Google Shopping Product Listing Ads Matter?
Mobile traffic is growing across the board, but nowhere is this more true than when it comes to search traffic.
Data from over 150,000 businesses shows that compared to other traffic sources like Facebook and Twitter, Google has the highest percentage of mobile traffic.
