What goes into Google Shopping performance? That depends on your brand and the metrics you use to define success with each campaign. You might look at click-through rate, conversion rate, and average order value (AOV) to start.
You might also consider on-site data, such as orders, revenue, page views, etc. The key to success in Google Shopping is to run your campaigns so they map directly to your key performance indicators (KPIs) and business goals.
And that’s what we call a Google Shopping powerhouse.
Google Shopping is a powerful, dynamic, and compelling e-commerce channel. Chances are, you’ve put budget and effort into capturing sales from the countless consumers shopping online every day. But while your revenue and efficiency charts might look pretty good, you could be wondering:
- Are there opportunities we are missing?
- Have we truly maximized our investment in this channel—or are we losing money without even knowing it?
- How can we increase our market share?
As competition intensifies, you need to create a Google Shopping powerhouse to drive performance.
This e-book covers five foundational tactics to work into your strategy to get the most ROI from your Google Shopping investment: 5 Tactics to Create a Google Shopping Powerhouse.