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Go-To Approaches to Drive Better Google Shopping Performance

Rob DePersia

Google Shopping essentially asks marketers to set a bid for every SKU they sell, no easy feat when your catalog spans thousands of products. Toss in unique KPIs for desktop, mobile, and tablet, and managing Shopping campaigns quickly becomes extremely complex. 

Luckily, Google provides several floatation devices in the form of AdWords tools that help isolate the data points that are most valuable for optimizing campaigns.

We recently held a webinar with our friends, KissMetrics, showcasing four of our favorite Google Shopping hacks, including:

  • Our go-to AdWords tab for slicing and dicing Google Shopping data
  • Where to find the words and phrases shoppers use to find your products on Google — and how to capitalize on them
  • How the Item ID Report can reveal top-performing items and help you revive items that lag
  • Tactics to turn mobile clicks into sales by segmenting Google Shopping campaigns by device

Sound good? We followed up our event with a handy explainer article. Get all the details on each of the four in this post by Mike Perekupka, Sidecar’s resident data guru, on the KissMetrics blog.


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