The e-commerce landscape is changing. While retailers of all sizes have thrived in areas like Google’s paid search and shopping channels, Amazon and Google are taking a growing portion of the e-commerce pie. This growth resulted in OCLC Vice President and Chief Strategist Lorcan Dempsey coining the phrase “Amazoogle” in 2005.
Most retailers don’t have the means to compete directly with these two titans, but there are ways to stay agile in the space. With the right strategies in place, retailers can succeed alongside Amazon and Google as they expand their retail footprint.
In this edition of Sidecar’s Point of View series, get the tactics needed to operate efficiently as Amazon and Google grow. “The Rise of ‘Amazoogle’: How Amazon and Google Have Shaped Modern E-Commerce and What Retailers Can Do to Navigate the Space” also looks at the influence and competition between the two companies over their two-plus decades of history.
Download the full POV and get key insights into Amazon and Google’s e-commerce rise. You’ll receive the strategies needed to thrive in the era of Amazoogle, including:
- Making the customer paramount – Turn feedback (both positive and negative) into actions that improve business. Identify customer touchpoints and understand the channels your customers use to interact with your brand. Create a seamless website experience that encourages customers to return.
- Creating brand loyalty programs – Showcase your brand’s unique benefits and tailor the customer experience. Offer more than just discounts, reward your customers’ actions, and promote your loyalty program across all channels you’re active in.
- Changing your attribution model – Be proactive, not reactive. Decide what business questions you want answered and use the attribution model that best speaks to your goals. Determine your customers’ lifetime value to inform what areas of business to invest in.