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2018 GOOGLE SHOPPING BENCHMARKS REPORT

Google Shopping has arrived: It’s a critical performance marketing channel for retailers looking to get the most from their online business.

New questions surround the platform: How is Google Shopping changing in an increasingly competitive landscape? What does success look like on Google Shopping today?

These questions and more are answered in the 2018 Google Shopping Benchmarks Report. Sidecar data scientists analyzed e-commerce data across 300-plus U.S. retailers’ websites to reveal:
  • Performance benchmarks across key e-commerce metrics for specific retail verticals
  • Why competition continues to rise and how retailers can find the white space
  • How cross-device conversion trends are evolving with a marked uptick in mobile purchases
  • Google Shopping features that help consumers discover retailers’ brands and brick-and-mortar stores on the search network
Access the report now to learn about the driving forces behind Google Shopping—and see how your performance stacks up.
ABOUT THE 2018 GOOGLE SHOPPING BENCHMARKS REPORT
The 2018 Google Shopping Benchmarks Report analyzes 300+ retailers’ Google AdWords data from 2017 and compares it to year-over-year data from 2016 and 2015. It uncovers shifting consumer behavior and identifies how retailers can find the white space in an increasingly competitive landscape.

The report is produced by Sidecar, an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.