Google is constantly giving Google Shopping ads more real estate on its SERP. And new retailers are joining the party — or upping their Shopping investments — every day.
With such rapid change, what busy e-commerce pro has time to assess the full scope of the Google Shopping’s rise? It’s much easier (and more fun) to simply dive in and start winning conversions.
We analyzed 19.1 billion user sessions on retailers’ e-commerce sites to produce the definitive account of the state of Google Shopping today: The 2017 Google Shopping Benchmarks Report.
Whether you’re already an expert at using Shopping ads to drive sales, just starting out, or not yet active in the channel, the report covers many Shopping stats and data, including:
- Google Shopping growth metrics charting the channel’s rise over the last two years — and how this has affected spending on text ads
- Mobile performance data, including the shifts in the share of Google Shopping revenue from ads on desktop, mobile devices, and tablets
- Benchmarks for critical channel KPIs across the most important retail verticals — so you can see how your campaigns stack up
- Holiday 2016 results to get a head start on prepping your strategy for Holiday 2017 — and beyond