Optimizing Google Shopping for mobile is a must for every retailer using the channel. But each product’s performance differs on desktop and mobile, so truly maximizing mobile spend means more than simply setting a few mobile bid adjustments and calling it a day. In part two of our three-part Google Partners video series, Google’s Jacob Mader and Sidecar COO Steve Tutelman explore the topic of mobile Google Shopping campaigns. Give it a watch to learn why a granular approach to Google Shopping mobile optimization is critical for strong ROI.