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Setting Up a Mobile Google Shopping Campaign for Maximum ROI - E-Commerce Marketing Minutes

By Mike Perekupka
In 2016, clicks to mobile Google Shopping ads more than doubled year over year. This exciting news for retailers seeking mobile shoppers also begs the question: How can I efficiently convert these clicks into sales? This is a valid concern: Mobile Google Shopping performance almost always differs from desktop. Some products perform similarly across devices. Others sell like crazy on desktop, but not on mobile. And still others outperform on mobile.
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