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Google Shopping Search Queries: What’s in a Word?

Unlike text ads, there is no way to bid on individual keywords in Google Shopping. Negative keywords are the only way to control the terms for which your ads appear, but they are a defensive tactic. Still, marketers using the channel long for a way to actively capture traffic from more valuable, higher intent queries. In our Google Partners video series finale, Google’s Jacob Mader and I look at managing Google Shopping search queries. Watch to learn how Sidecar's new Search Query Management (SQM) technology actually lets retailers sift through millions of search queries to discover the most meaningful words in their Google Shopping campaigns -- and fully capitalize on high-value queries while reducing spend on low-value queries.
THINK DIFFERENTLY ABOUT DIGITAL MARKETING FOR RETAIL
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