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Google Shopping Campaign Structure Is a Big Deal Because ...

There are many factors that influence success in the Google Shopping channel, but one of the biggest factors that immediately jumps to mind is campaign structure. Sidecar COO Steve Tutelman sat down recently with Google’s Jacob Mader to dive into this topic for a Google Partners video. Check it out to learn why structure is your ticket to killer campaigns, where we see most marketers falling short in their campaign structure, and how to shore things up.
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